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The value proposition of the Flemish E-book PlatformMalaga, 27 May 2011
Hier staat de titelBibnet is an agency founded by the Flemish government to develop infrastructure and services for the public libraries.
Bibnet is developing the Flemish E-book Platform in collaboration with
The confederation of the Flemish Publishers Association (Vlaamse uitgevers Vereniging), the united book importers (Verenigde Boekenimporteurs) and the Flemish Booksellers Association (Vlaamse Boekverkopersbond)
IWT the Flemisch government agency for Innovation by Science and Technology
Introducing
small country,
small language area,
small advertising market
small country,
small language area,
small advertising market
Hier staat de titel
Why an e-book platform?
PublishersPublishers
LibrariesLibraries
Book salesBook sales
Other RetailOther RetailValue chain for the physical book
ReadersReadersAuthorsAuthors
Search, Discover, Consult, Buy, Loan
The value chain
PublishersPublishers
LibrariesLibraries
Book salesBook sales
Other retailOther retailValue chain for the digital book
AuthorsAuthors AggregatorsAggregators ReadersReaders
Search, Discover, Consult, Buy, Loan, Rent
Hier staat de titel
• Impact of aggregators on the value chain:• Fragmented publisher initiatives; bookshops &
libraries retreat• Other players determine information- and culture
consumption
• An E-book Platform guarantees:• Non-commercial services like full text search,
etc.. • Independent availability for consultation
Relevance of Regional Cultural Policy
PublishersPublishers
LibrariesLibraries
Book salesBook sales
Other retailOther retailValue chain for the digital book
AuthorsAuthors
AggregatorsAggregators
ReadersReaders
Search, Discover, Consult, Buy, Loan, Rent
Ebook Platform
Ebook Platform
Hier staat de titel
e-book platform
Hier staat de titel
2 Statements
1. A non-commercial central initiative to distribute e-books is essential for a regional cultural policy.
1. A non-commercial central initiative to distribute e-books is essential for a regional cultural policy.
1. A public-private partnership is essential to fertilize the new eco-system for e-book services.
Hier staat de titel
In (R-)Evolution
Hier staat de titel• Cannibalization of paper book market• Threats to margins• Threat of piracy, no physical control• Publisher and bookseller becoming superfluous?
• No lending right for digital distributed content
Publishers are nervous
-> Do we go to War or do we Negotiate?
Hier staat de titelPublishersPublishers LibrariesLibraries
Maximize SalesMaximize Sales Maximize LoansMaximize Loans
Maximize E-ReadingShare Costs
Maximize E-ReadingShare Costs
Market growMarket grow Culture growCulture grow
Make Long Tail available
Make Long Tail available Digitize Long TailDigitize Long Tail
Negotiate
Hier staat de titel
Public Private Win/Win
PublishersPublishers LibrariesLibraries
Common distribution platform
Common distribution platform
Collective Negotiated E-book license
Collective Negotiated E-book license
Content monetizedContent monetized Democratic AccessDemocratic Access
Intra Muros Service: unlimited browsing & readingIntra Muros Service: unlimited browsing & reading
Controlled distribution and streamlining metadataControlled distribution and streamlining metadata
Progressive service innovation Progressive service innovation
Extra Muros Service: limited browsing & readingExtra Muros Service: limited browsing & reading
Gateway for long term preservationGateway for long term preservation
Hier staat de titel• 2015: 15 - 20 % of the market will be digital. • 2011: Regional E-book sales are < 3% • ROI e-book platform will be after 3 years
1. Fixed license for unlimited consultation in situ2. Fixed license for a basic collection “B” :
• ‘Shoulder’ + Long Tail + (indicative ♯loans)• Titles older 6 months -> ‘shoulder’ + 1 year
opt pub-er3. Recent, new, best selling titles:
• windowperiod of 3 months re general audience • Max. loan parameters / member (≠ title)• Variable policy for target audiences
Business Model
Discussion
1. A non-commercial central initiative to distribute e-books is essential for a regional cultural policy.
2. A public-private partnership is essential to fertilize the new eco-system.
3. An e-book platform federation across Europe magnifies the value proposition in each state.