100724 perkembangan ekonomi kreatif di indonesia artepolis 2010 rev 1

Visionary planning and creative collaboration in Indonesia

COKORDA ISTRI DEWISPECIAL STAFF OF MINISTRY OF TRADE

B a n d u n g , 0 7 . 2 4 . 1 0

1. Milestones of Creative Economy Development

Outline:

Pengembangan Ekonomi Kreatif 2010-2014 2


2. The Vision of Creative Economy Development

3.The Next Step of Creative economy Development

4.Ministry of Trade contribution in Creative Economy Development

Milestones of Creative Economy Development in Indonesia

President:

handicraft

Industry and the

nation creativity

must be

endorsed

PPBI 2007:

Creative Economy

Development

Design, Creative

Industry Mapping

Presidential

Instruction

No.6/2009

about Creative

Economy

3

2005 2006 2007 2008 2009

Trade Expo:

encouraging services

sector development &

providing creative

economy zone

Creative Economy

Development Grand

Design

MILESTONES PENGEMBANGAN EKONOMI KREATIF DI INDONESIA

Result : Social Capital Creation

Creative City Branding has able to lift the character of a city as the

4

Creative City Branding has able to lift the character of a city as the

source of attraction and economic driver

Creative Community Formation

Awareness Creation

Networking Expansion

Creative People Collaboration

Creative Activity endorsement

Creative Industry or Creative Economy in Digital Media

5

400.000

500.000

600.000

519.600

466.300

Creative Industry and Creative Economy Pages in National

Digital Media

5

-

100.000

200.000

300.000

2005 2006 2007 2008 2009 2010 (Until

June)

343 817 17.915

164.400

Number of Pages

Creative Community

Rank Nama Komunitas WEBSITE Rata2 Pengunjung per

hari1 Fashionesedaily http://fashionesedaily.com/ 23464

2 Kementerian Desain Republik Indonesia http://menteridesainindonesia.blogspot.com/ 2450

3 Musikator http://www.musikator.com/ 2094

4 Desain Grafis Indonesia http://desaingrafisindonesia.wordpress.com/ 2041

5 Komunitas Kreatif Bali http://komunitaskreatifbali.wordpress.com/ 562

6 Republik Kreatif http://republikkreatif.com/ 431

7 Common Room http://commonroom.info/ 342

8 Bandung Creative City http://bandungcreativecityblog.wordpress.com/ 310

9 Masyarakat Industri Kreatif Teknologi

Informasi dan Komunikasi Indonesia

http://forumtelematika.com/id/node/17 240

Top Ten Creative Community

6

Informasi dan Komunikasi Indonesia

(MIKTI)

10 Inside http://www.ins-ide.org/ 186

Rank Subsektor Website Jumlah Member1 Layanan Piranti Lunak http://groups.yahoo.com/group/ITCENTER/ 17767

2 Layanan Piranti Lunak http://tech.groups.yahoo.com/group/ilmukomputer/ 13452

3 Penerbitan & Percetakan http://groups.yahoo.com/group/pasarbuku/ 8499

4 Musik http://groups.yahoo.com/group/komunitasmusik/ 4492

5 Penerbitan & Percetakan http://groups.yahoo.com/group/1001buku/ 4353

6 Desain http://groups.yahoo.com/group/belajardesain/ 4134

7 Layanan Piranti Lunak http://tech.groups.yahoo.com/group/APWKomitel/ 3932

8 Desain http://finance.groups.yahoo.com/group/forumgrafikadigital 2793

9 Penerbitan & Percetakan http://groups.yahoo.com/group/Sablon/ 2530

10 Fotografi http://groups.yahoo.com/group/komunitas-fotografer/ 1182

Top Ten Creative Mailing List

Creative activity in Indonesia is widely spread

There are hundreds of creative events were held in

Indonesia, either by the government, community, and

private with an effort to give a room for self

actualization and expanding network to creative people.

• Bandung : Helarfest, Braga Festival, Artepolis

• Jakarta : Festival Kota Tua, PRJ, Jak Jazz, Jiffest

• Solo : Solo Batik Carnival, pasar windu jenar

• Yogyakarta : Festival Kesenian Yogyakarta, Pasar

Malam Sekaten, Biennale

7

Malam Sekaten, Biennale

• Bali : Bali Fashion Week, Bali Art Festival

• Lampung : Way Kambas Festival

• Palembang: Festival Musi

• Community and private: Pesta Blogger, Java Jazz,

HelloFest, KickFest,

• Government & State-Owned Enterprise: Indigo,

MIKTI, virus K campaign, indonesia kreatif digital

communication platform


Outline:






Vision, Mission, and Target of Creative Economy Development 2009-2025 (1)

Creative Economy Mission

<2015 (Strengthening Foundation & Pillars)

2015-2025 (Acceleration)

1. Increasing GDP contribution 7-8% of GDP

(Implies CI GDP growth 7-9%)

9-11% of GDP

(Implies CI GDP growth 9-11%)

VisionVision:“Internationally reknown nation of creativity and quality of of life”.

9

2. Increasing export contribution 11-12% of Export

(Implies export growth 9-11%)

12-13% of Export

(Implies export growth 10-12%)

3. Increasing job absorption 6-7% job absorption 9-11% job absorption

4. Increasing the number of highly

qualified CI company

Increase 1,5-2 x of total number

of CI Companies in 2006

Increase 13-4 x of total number of CI

Companies in 2006

Creative Economy Contribution

United KingdomGDP Contribution 7.9%.

Annual Growth of GDP 9%

New Zealand

GDP Contribution 3.1%

Australia GDP Contribution 3,3%

Annual Growth of GDP 5,7%

Indonesia (2005-2008)GDP Contribution 7.56%

10

Economy Contribution of Creative Economy in Indonesia (2008):

– GDP contribution: 151 trillion rupiah (7.28% of National GDP)

– Labour absorption: 7.7 million worker with 7,53% of labour participation

– Export :114.9 trillion rupiah and contributed 7,52% to the total national export

value

GDP Contribution 3.1% GDP Contribution 7.56% Annual Growth of GDP 3,8%

Vision, Mission, and Target of Creative Economy Development 2009-2025 (2)

Creative Economy MissionCreative Economy Mission<2015 (<2015 (Strengthening Strengthening

Foundation & PillarsFoundation & Pillars))20120155--2025 (2025 (Acceleration)Acceleration)

5. Providing sustainable benefit

for Indonesia's natural

resources & future generations

Support the decrease of

deforestation of 1 milion

hectares/year and carbon

emission of 1,2 million tons /year

Continuing support deforestation

and carbon emission descent

according to post-Kyoto 2012

agreements

6. Creating innovation with

economic value, especially

based on local wisdom and

cultural heritage

• 4% growth of registered

domestic patent


domestic intellectual rights

• 4% growth of registered domestic

patent

• 39 % growth of registered


11

based on local wisdom and

cultural heritage

39% growth of registered



domestic trademark

• 40 % growth of registered

domestic design industry

39 % growth of registered


• 6% growth of registered domestic

trademark


domestic design industry

7. Developing potential creative

zone

Increase and develop potential

creative zone twice than the

number of current creative zones

Increase and develop potential

creative zone twice than the

number of creative zones in 2015

8. Developing a creative image

for Indonesia's goods &

services to increase national

branding in the international

market

Establish 200 local brands which is

acknowledged in domestic &

international market

Establish 504 local which is

acknowledged in domestic &

international market

Creative Economy Development Model

1. People is people as a creative individuals and also

community which consist of creative people;

2. Industry is a group of companies in the creative

industry field

“The Triple Helix”

Intellectual Business Government

One Main Foundation and Five Main Pillars that need to be strengthened in developing creative economy is:

12

3. Technology is the enabler in realizing the

individual creativity to a real work form.

4. Resources are inputs other than individual

creativity and knowledge which are required in

creative process, for instance: land, natural resource

5. Institution is the social order, public places &

spaces (norm, value, policy and law) that regulate

the interaction among humans

6. Financial Intermediary is the financial

intermediary institution

Ind

ustry

Tech

no

log

y

Reso

urc

es

People

Institu

tion

Fin

an

cia

l In

term

ed

iary

Creative Economy Roadmap*Presidential Instruction No. 6 /2009 about creative economy, involving 27 central

goverment institution and all regional government

People

2009 2025• Facilitate creative talent

• Quantity & quality of Creative Worker

• Creative mindset

• Entrepreneurship

“Society with creative mindset & moodset which

is supported by talented & creative workers”

�Making the industry attractive

�Optimize Efficiency

�Create Innovation based on local content as source

of competitive advantage

“Successful and thriving creative

industries serving the domestic & foreign

market”Industry

�Establishing clusters based on technology/knowledge

�Enhance skill capacity of supporting technology andcomputer literacy

Technology ”Technology to support design & in line with the

needs of the market”

13

computer literacy�Conducive business climate for investment and

business infrastructure

Technologyneeds of the market”

�Enhancing management of use of natural resources

�Greater appreciation for environment sustainability

�Create clusters based on resouces management

technology

�Ensuring availability of resources for inputs

Resource“Use of resources which creates value and

is environmentally sustainable: Going

Green is profitable”

• Enhance appreciation of culture & cultural heritage

• Creative community which respects knowledge

(Role of IP) and creativity and willing to share the

knowledge and creativity

Institution “ Open Minded Society who appreciates

and consumes local creative products”

• Enhance relationship between CI Actors and Financial Intermediaries

• Create applicableScheme & Financing Institution for CI

Building information links, knowledge

and thus trust between CI Actors and

those with funds

Financial Intermediary

Main Role The Leading Actors in Creative Industry Development

•Disseminator of science, art, and

technology

•Implementor of science, art, and

technology

•Constructive value creator in the

society

•National, Regional, and Sectoral

Strategy

•Community/network creation

•Policy/Regulation/Program/Activity

•Creative Curriculum

•Creative Product and Services

•Jobs Creation

•Creative Entrepreneur

•Creative Technology

INTELLECTUAL MAIN ROLE

ACTORS COLLABORATION OUTPUT

14

•Creative Technology

•Public Spaces & placess

•Creator (Market, creative

product & services, jobs

creation)

•Creator of community and

creative entrepreneur

•Catalisator & Advocator

•Regulator

•Consumer, Investor ,

even Entrepreneur

•Hub Agency &

Facillitator

•Public Outreach

BUSINESS MAIN ROLE

GOVERNMENT MAIN ROLE

Ministry of Trade Main Focus in Creative

Economy Development 2010-2014

Creative Industry Cluster Framework Analysis

Resource Intensity

IT &

Software

IT &

Software

Interactive games

Interactive games

DesignDesign

ArchitectureArchitecture

Film, Video, PhotographyFilm, Video, Photography

MusicMusic

Art & Antiques Art & Antiques

AdvertisingAdvertising

TV & RadioTV & Radio

Performing artPerforming art

15

Dominant Substance in The Industry

*) Sectors with the same color will require similar development strategy since they face similar situation

Art & Culture Media Design Science & Technology

R&DR&D

HandicraftHandicraft

Art & Antiques Market

Art & Antiques MarketPrinting &

PublishingPrinting & Publishing

FashionFashion


Outline:






Creative Economy Development Process

Blue Print

People

Industry

Tech-nology

Financial Interme-

TARGET EVALUATION


Print Resources

Institution

Interme-diaries

EVALUATION

Planning Organizing & Actuating Controling

Creative Economy Development Coordination Mechanism*Presidential Instruction No. 6 Tahun 2009 about Creative Economy


The Challenges of Creative Economy Development in Indonesia

Quantity And Quality Of

Human Resources

Conducive Business

Climate ForStart Up and

Availability of Natural

Financing1. Development

Coordination

2. Strategy

Implementation

3. Development

19

Climate ForStart Up and

Doing Business

Recognition and

appreciation

Information Technology &

communicationTechnology

Natural Resources

3. Development

Programme &

Activity

Collaboration &

harmonization

4. Prioritization

Contribution of Each Main Actor To Strengthen The Foundation And Pillars of Creative Economy Development

Inte

lle

ctu

al

Inte

lle

ctu

al

PeoplePeople IndustryIndustry TechnologyTechnology ResourcesResources InstitutionInstitutionFinancial Financial

IntermediaryIntermediary

How intellectual building the

knowledge and creativity of

creative people

How intellectual encouraging the

competitive creative industry

How intellectual creating

technology which can be

implemented and increasing creative

industry competitiveness

How intellectual supporting the

use of renewable resources

How intellectual developing

tollerance in Indonesian society

How intellectual actively involved

in financial intermediary

institution creation which

support creative industry

development

1 2 3 4 5 6

7 8 9 10 11 12

20

Go

ve

rnm

en

tG

ov

ern

me

nt

How government creating and

attracting creative people to work in

Indonesia

How government creating the competitive

creative industry

How government giving the

incentives for business and

intellectual who is succeeded in technology innovation

How government guarantee the

sustainability of raw materials

availability

How government developing

institution which support creative

industry development

How government helping and facilitating

financing resources

Bu

sin

ess

Bu

sin

ess

How business empowering the creative people

How business creating a strong & stable creative

industry

How business using and

developing technology to

support the development of creative industry

How business preserving

resources which needed by

creative industry as raw materials

How business supporting the

social order creation which

support the creative industry

development

How business collaborating with

the financial insitution

7 8 9 10 11 12

13 14 15 16 17 18

The Preparation of Action Plan According to Presidential Instruction No.6/2009

� All the government institution

that responsible in developing

creative industry, must

generate the strategy to

become action plan

� The implementation of action

TARGET

DIRECTION

STRATEGY� The implementation of action

plan must be reported to

President in each semester

� The creative industry

development is monitored

and controlled by UKP4

(Presidential Working Unit for

National Development

Monitoring and Controlling )


MINISTRY

ORGANIZATION/

GOVERNMENT

INSTITUTION

PRESIDENTIAL INSTRUCTION

NO.6/2009 ATTACHMENT

STRATEGY

ACTION PLAN


Outline:






Creative Economy Development focusby MoT 2010-2014

Creative People

Facilitation

• Creativepreneur Creation

• Domestic and global creative network expansion

• Capacity building of Creative people

• Support the marketing & commercialization

23

Hub Agency

• Creative economy development coordination

• Policy & strategy implementation harmonization

Public Outreach

• Creative Industry Study updating and enhancement

• Communicate the development of Creative economy in Indonesia

• Creative economy development Helpdesk

Well Targeted in: facilitating the

Creative People and

Sustainability of design and

innovation to fulfill the local

and global demand

Increasing the brand

awareness of Indonesia

Creative product and

services

Creative Economy Development Phaseby MoT

Creating & Stabilizing the local &

global demand as well as increasing

the productivity & efficiency of

Creative Industry

Improvement of creative

economy information

quality & outreach

Creative People and

disseminating the information

of creative economy

development

24

Five major creative economy development phase to achieve five main goals

Creative Economy Online Communication Platform1. Indonesia Kreatif Portal

(www.indonesiakreatif.net); 2. Indonesia Kreatif Microsite; 3. Social Media Networking: Facebook (ekonomi kreatif)

dan Twitter (#idkreatif); 4. Showcase(http://showcase.indonesiakreatif.net);

5.Marketplace http://bazaar.indonesiakreatif.net/

8/13/2010 25

Indonesia pavillion raise a positive spirit to national character building and positive image of Indonesia in the world.Indonesia pavillion is designed by Indonesian designer which is acknowledged as one of favourite pavillion in WESC area.

Australia Pavillion:On July 8th, Indonesia & Australia Pavillion were

visited by 3 million visitors

Spanyol Pavillion :Spanyol Pavillion was visited by 2 million on June

21st, while Indonesia pavillion on June 19thvisited by 3 million visitors 21st, while Indonesia pavillion on June 19th

America Pavillion :America Pavillion was visited by 2 million on June

26th, while Indonesia pavillion on June 19th

Netherland Pavillion :On June 19th, Netherland Pavillion was visited by 1,85 million

visitors, while Indonesia was visited by more than 2 million

visitors

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‘Enak!’ Restaurant is the fourth favourite restaurant in the world expo area after Germany, Japan and France. Visitor can enjoy the Indonesian meals and drinks especially fried rice and chicken satay which are the most favourite meals in the restaurant.

Peta World Expo 2010

Post card World Expo 2010

Refrigrator Magnet

“Expo 2010 Shanghai China Album Official”

Candi Borobudur in World Expo 2010

Paviliun Indonesia in four types of World Expo 2010 passport

China Goverment will give a reward to

visitor who is successful in

collecting all pavillion stamp in his/her

passport

Candi Borobudur in World Expo 2010

stamp set

Together we can…!Thank you

Together we can…!