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You have your customer inside your store, ready to make their purchase. Instead of just closing the check and sending them on their way, let's seize this opportunity and get them to spend a little bit more with you. We have put together a fun infographic with the top 10 ways to increase your customers' spend at your small business. We hope you enjoy it!
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TOP 10 Ways To Increase Customer Spend At Your Small Business
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#10
Consider your customers’ interests. Strategically display items or services that complement each other in pairs or sets.
#8
#7
#6
#5
Be mindful of yourstore layout and ambiance; it canincrease thelikelihood of morepurchases.
If you offer a loyaltyprogram, upsell toearn the customer
more rewards.
Add variety orexpand your topselling items orservices.
Upsell the larger sizeor better service for
a slight priceincrease.
#4
Advertise exclusiveloyalty programincentives to currentmembers.
#3
Take notes on eachcustomer about
previous purchasesso you can suggest
other items theymight like.
#2
Be an expert at yourservice or products.Make purchaserecommendationsspecifically tailoredto your customers.
#1
Develop genuinerelationships with
each and everycustomer.
WORK IN FASHION RETAIL?FEATURE MULTIPLE ITEMS LIKE DRESSES WITH A MATCHING NECKLACES,SHOES, OR SCARVES.CUSTOMERS ARE MORE LIKELYTO BUY MULTIPLE ITEMS IFTHEY CAN SEE HOW THEYGO TOGETHER.
REMIND CUSTOMERS WHAT THEY SAVE WHEN THEY BUY IN GROUPS.
YOUR CUSTOMERS CURRENT TOTAL: $42REWARD PROGRAM: Earn $5 off with $50 spend.
IF ICED TEA IS YOUR BEST SELLING BEVERAGE,OFFER PEACH, MANGO, AND OTHER OPTIONSTHE CUSTOMERS MAY LIKE.
IF YOUR CUSTOMER LIKES IT,THEY ARE USUALLY HAPPY TOGET MORE IF IT SOUNDS LIKE
A GOOD DEAL.
SET EXCLUSIVE DATES OR SPECIAL SALESWHERE CUSTOMERS CAN EARN DOUBLE OR TRIPLE REWARD POINTSTO USE FOR CASH ON THEIR NEXT PURCHASE.
Jessica’s Play Pen offers pet food.Since she is extremely knowledgeable
about different pets, she cansuggest the best food types,
with specific ingredients for specificbreeds of dogs. When the customer
trusts her expert opinion, they aremore likely to purchase other items
she suggests are good for thecustomer’s pet.
CUSTOMERS ARE WILLING TO SPEND MOREWITH PEOPLE AND BUSINESSES WHO GIVE
THEM A GREAT EXPERIENCE TO CONTINUALLYCOME BACK TO.
1 Spray Tan = $25................................................
Summer Special3 for $60
SAVE $15!1ADD FRIES FORONLY
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MAKE PEOPLE WANT TO STAY, SHOP, AND ENJOY YOUR BUSINESS. FOR A CAFE, THE LONGER YOURCUSTOMER LINGERS, THE MORE LIKELY THEY WILL HAVE THE URGE TO BUY A MUFFIN, OR A SANDWICH AFTER THEIR COFFEE.
Walgreens positions their pharmacy in the back of their store so customers are able to browse through their other items while going into pick up your prescription.
#9
Offer deals that allowmore spending, not
just an individualdiscount, like buying
items in groups orcombos.
Let the customer know if they spend just $8 more theywill earn their $5 credit. Have options in the $10-20 range right at the POS to not only get them to their reward, but they may also end up spendinga little bit more.
$10 $10 $10 $10 $10
Want the larger bottle?It has 2X the cleanser
for only $3 more bucks!
15AUGUST
DOUBLE REWARDS!
3 out of 4 customershave spent more with a companybecause of positive experiences.
Noticed you purchased Peachy Keen blush last time. Have you triedour Just Smitten lipstick? It matches perfectly. ”
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THE # 1 WAY TO INCREASE SPEND...
FiveStars POS Relationship Manager has aspecial notes field where you can input any additional information about a specific customer. Not only are you positioned for an upsell, but you also have access to your customers’ rewards points, all in one place.
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