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Social Media Biz Summit 2013 was a social media conference held in Buffalo, NY on May 14, 2013. The main theme of the event was how to use social media to achieve business objectives. Some of the biggest topics discussed included social media marketing, content marketing, social ROI, market research, and social engagement. Speakers included Ted Rubin, Ric Dragon, Sam Fiorella, Dr. Natalie Petouhoff, Niels Schillewaert, Deborah Weinstein, and several others social media experts.
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10 KEY TAKEAWAYS FROM SOCIAL
MEDIA BIZ SUMMIT 2013
Social Media Biz Summit went down in Bu�alo, New York on May 14, 2013.
SMBS 2013@SocialEddy
SMBS 2013@SocialEddy
Marketers, business owners, and social media fanatics of all kinds gathered at the gorgeous Montante Cultural Center at Canisius College to talk social business.
The BIG question?
SMBS 2013@SocialEddy
Is your social media investment giving you the results you expect?
SMBS 2013@SocialEddy
socialeddy.com // twitter.com/SocialEddy // facebook.com/SocialEddy
Some of the hottest topics discussed at SMBS13 were:
Influence marketing
Relationship-building
Social marketing strategy
Social ROI
Market research
Disaster prevention
Content marketing
01 Sam Fiorella from Sensei Marketing encouraged brands to stop focusing on influencers…
SMBS 2013@SocialEddy
…and focus on customers instead.
SMBS 2013@SocialEddy
Credit: Ste�anie Christofore
Lots of talk circled around relationship-building.
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02Ted Rubin, Chief Social Marketing O�cer of Collective Bias, compared social relationships to muscle tissue.
SMBS 2013@SocialEddy
The more we engage them….
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…the stronger they become!
SMBS 2013@SocialEddy
Credit: Patrick Gruban
03 He added that clicking a button is not a relationship…
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…and that we have to start looking people inthe eye digitally.
SMBS 2013@SocialEddy
Credit: Patrick Gruban
RELATIONSHIPS ARE GREAT AND ALL, BUT YOU NEED A
SOCIAL MEDIA
MARKETING STRATEGY FIRST, RIGHT?
SMBS 2013@SocialEddy
SMBS 2013@SocialEddy
04Ric Dragon, CEO of Dragon Search, said that brands need to research their target audience to drive social marketing e�orts…
SMBS 2013@SocialEddy
05 …and only deliver “thick” content i.e. content with real value.
Credit: Patrick Gruban
Natalie Petouho� a.k.a. Dr. Natalie discussed the importance of determining the ROI of social media marketing e�orts.
SMBS 2013@SocialEddy
06 She said that if you don’t know your audience, you can’t create content that’s relevant to them…
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…and suggested using a real-time listening dashboard to gain the necessary insight. 07
Credit: Patrick Gruban
Niels Schillewaert from InSites Consulting emphasized the power of market research.
SMBS 2013@SocialEddy
He noted that it’s not about how many likes you have….
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08
…but how many fans are true brand advocates.
SMBS 2013@SocialEddy
Peter McGregor, Social PR Manager at Strategic Objectives, highlighted some of the biggest social media brand fails, like Belvedere Vodka.
SMBS 2013@SocialEddy
09 He said that customers can be your biggest advocate…
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…or your biggest adversary.
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So be sure to build and guide your community!
SMBS 2013@SocialEddy
Credit: Patrick Gruban
SMBS 2013@SocialEddy
Marissa Wilson and Elena Kunsevich from Perry’s Ice Cream explained how the 95-year-old company engages customers with a very small budget.
10They suggested emulating e�ective ideas from successful companies to create engaging content…
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…and encouraged brands to find their own voice.
SMBS 2013@SocialEddy
Got it?
Good!
SMBS 2013@SocialEddy
Now get out there and get results!
SMBS 2013@SocialEddy
SMBS 2013@SocialEddy
Want to engage your audience and manage your social media more e�ectively? Sign up for a free trial at www.socialeddy.com
See you in 2014!See you in 2014!