Embed Size (px)
DESCRIPTION
Listen to the full interview at www.33voices.com/gregg-lederman/audio Gregg Lederman is an author, speaker, and CEO whose message of “Managing the Experience” is transforming company cultures across the U.S. Gregg has made it his personal mission to help companies engage their workforce to deliver a branded experience that engages customers and drives sales and profits. His work, along with the work of the team at his company, Brand Integrity, has helped many of today’s leading companies (such as Wegmans Food Markets, Chobani, AAA, Erickson Living, and Excellus) to create work environments where employees can become more motivated and committed to delivering the experience that makes them different—that makes them better than the competition. More than 60 percent of Brand Integrity’s clients are recognized as “best places to work.” As a highly sought-after internationally-known professional speaker, Gregg delivers dynamic and interactive keynotes and educational programs to associations, conferences, and within corporate and university environments. Participants consistently rate Gregg among the very best of speakers. Gregg’s previous book, Achieve Brand Integrity: Ten Truths You Must Know to Enhance Employee Performance and Increase Company Profits, was recognized by Axiom the best independently-published business book in 2008 in the categories of HR and Employee Training. He's the author of ENGAGED!: Outbehave Your Competition to Create Customers for Life.
Citation preview
@33voices
creative intelligence to help entrepreneursthink, grow, and live.
The following represents 10 highlights from the interview by @MoeAbdou,
founder & host of 33voices®.
Gregg LedermanGregg Lederman is an author, speaker, and CEO whose message of “Managing the Experience” is transforming company cultures across the U.S. Gregg has made it his personal mission to help companies engage their work-
force to deliver a branded experience that engages customers and drives sales and profits. His work, along with the work of the team at his company, Brand Integri-ty, has helped many of today’s leading companies (such
as Wegmans Food Markets, Chobani, AAA, Erickson Living, and Excellus) to create work environments where employees can become more motivated and committed
to delivering the experience that makes them differ-ent—that makes them better than the competition. More
than 60 percent of Brand Integrity’s clients are recog-nized as “best places to work.”
@gregglederman
Stream interview Watch videoWatch videoNo.1
The purpose of your company is to create and keep
profitable and engaged customers.
Stream interview Watch videoWatch videoNo.2
Admired companies:
Stream interview Watch videoWatch videoNo.2
Admired companies:Know who they are and always stand for it.
Stream interview Watch videoWatch videoNo.2
Admired companies:Hold each manager accountable for reminding
their work force the values they stand for.
Stream interview Watch videoWatch videoNo.2
Admired companies:And always measure their level of engagement.
Stream interview Watch videoWatch videoNo.2
Admired companies:And always measure their level of engagement.
33voicesGregg Lederman - Measuring Employee Behavior
Stream interview Watch videoWatch videoNo.3
Be cautious not to confuse your tagline for your mindset.
The mindset is how your employees act and interact.
Stream interview Watch videoWatch videoNo.4
Managing behavior is 1% training and 99% reminding;
make it a keystone habit.
Stream interview Watch videoWatch videoNo.5
Appreciation leads to engagement;
mean it and practice it.
Stream interview Watch videoWatch videoNo.6
Remember that an endorsement is not a referral.
you earn the right to ask for a referral when you create more value than you get.
Stream interview Watch videoWatch videoNo.7
Put away the carrots, rewards programs don’t work the way you think.
People want meaning beyond the functional benefits.
Stream interview Watch videoWatch videoNo.8
Trust is earned by the outcomes that you produce.
Deliver more.
Stream interview Watch videoWatch videoNo.9
Help your customer achieved her desired outcome;
it’s the ultimate experience.
Stream interview Watch videoWatch videoNo.10
Engaging in great conversations is contagious;
instigate it often.
Really reflect...
Do you eat your own cooking?
Really reflect...
![aa.1996.98.2.02a00150] Rena Lederman -- Anti Anti “Anti-Science”](https://img.pdfslide.us/doc/110x75/577cd7de1a28ab9e789fddf5/aa199698202a00150-rena-lederman-anti-anti-anti-science.jpg)
