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This presentation consists of highlights from the interview with Moe Abdou,

founder & host of 33voices®.

Amy Wilkinson advises executives and emerging leaders around the world on how to master the skills that underlie entrepreneurial success. She is an entrepreneur, author, and lecturer at Stanford Graduate School of Business.

Amy Wilkinson@amywilkinson

Author of The Creators Code

There’s a Creator in each of us. Harness it by following these six disciplines:

Insight #1

There’s a Creator in each of us. Harness it by following these six disciplines:

Find The Gap - Stay alert to what others don’t see

Insight #1

There’s a Creator in each of us. Harness it by following these six disciplines:

Drive For Daylight - Focus on the future, scan the edges, and avoid nostalgia

Insight #1

There’s a Creator in each of us. Harness it by following these six disciplines:

Fly The OODA Loop - Observe, Orient, Decide, and Act - in rapid fashion

Insight #1

There’s a Creator in each of us. Harness it by following these six disciplines:

Fail Wisely - Set up a failure ratio, make small bets, and develop resilience

Insight #1

There’s a Creator in each of us. Harness it by following these six disciplines:Network Minds - Seek diversity in people,

intellect, and your own brainpower

Insight #1

There’s a Creator in each of us. Harness it by following these six disciplines:Gift Small Goods - Turning kindness into a skill will help strengthen your relationships

Insight #1

Insight #2

A creator is constantly questioning ‘what is;’ she thinks like a ‘Sunbird’ by identifying a

working concept in one domain and figuring out a way to plug it in somewhere else.

Inventor Dean Kamen | I look at a problem and think, ‘Let’s not look at how this problem has been approached in this field, but let’s go to industries that are completely different and

take technologies that, if applied to the problem at hand, would solve it.’

Insight #3

Like architects, creators are problem finders; they identify friction points, bottlenecks,

complications, and craft new solutions by asking these type of questions:

Insight #3

Like architects, creators are problem finders; they identify friction points, bottlenecks,

complications, and craft new solutions by asking these type of questions:

What surprises me?

Insight #3

Like architects, creators are problem finders; they identify friction points, bottlenecks,

complications, and craft new solutions by asking these type of questions:

What am I missing?

Insight #3

Like architects, creators are problem finders; they identify friction points, bottlenecks,

complications, and craft new solutions by asking these type of questions:

How can I remove the impediments?

Insight #3

Like architects, creators are problem finders; they identify friction points, bottlenecks,

complications, and craft new solutions by asking these type of questions:

What paradoxes do I see?

Insight #4

A creator who’s build a business at rapid pace and scale focuses on the horizon and, at high

speeds, their hands follow their eyes.

Gilman Louie | Entrepreneurs are always looking for daylight. Their business model

acts like a race-car driver’s hands. It’s always being adjusted.

Insight #5

Those pursuing worthy goals opt not to measure how far they’ve come ‘to

date’ and instead focus on what remains to be done - ‘to go.’ Cognitive research proves

that focusing on past accomplishments tempers motivations; whereas thinking about what’s

left ‘to-go’ elevates your focus, energy, concentration and motivation.

Insight #6

Creators treat business as an intellectual debate and they use the

OODA Loop to make rapid decisions:

Insight #6

Creators treat business as an intellectual debate and they use the

OODA Loop to make rapid decisions:

Observe - Pay attention to surroundings and identify inconsistencies between your frame of

reference and the evolving reality.

Insight #6

Creators treat business as an intellectual debate and they use the

OODA Loop to make rapid decisions:

Orient - Information is worthless without interpretation - Look for the counterintuitive

blip in data that you orient

Insight #6

Creators treat business as an intellectual debate and they use the

OODA Loop to make rapid decisions:

Decide - Cut through the ambiguity and make rapid determinations

Insight #6

Creators treat business as an intellectual debate and they use the

OODA Loop to make rapid decisions:

Act - Take unexpected action

Insight #7

If you’re building something that the world hasn’t seen before, it’s wise to make small bets,

set a failure ratio, believe enough to persist, and turn setbacks into strength.

David Kelley | Given our culture of prototyping, we have had tons of failed prototypes when we are creating products and services - one

of the things that’s great about Silicon Valley is that failure is a badge of honor because people

here value the learning that goes on.

Insight #8

To ignite ingenuity, creators harness cognitive diversity by developing forums where

diverse minds can mingle. To do this, they:

Insight #8

To ignite ingenuity, creators harness cognitive diversity by developing forums where

diverse minds can mingle. To do this, they:Design the physical and virtual space where

people can build on each other’s ideas

Insight #8

To ignite ingenuity, creators harness cognitive diversity by developing forums where

diverse minds can mingle. To do this, they:Assemble project-specific teams to seize

economic opportunities

Insight #8

To ignite ingenuity, creators harness cognitive diversity by developing forums where

diverse minds can mingle. To do this, they:Catalyze prize competitions

Insight #8

To ignite ingenuity, creators harness cognitive diversity by developing forums where

diverse minds can mingle. To do this, they:They gamify work

Insight #9

For creators, success is s much about caring about customers, colleagues, and partners

as it is about build a novel product.

Matt Cohler | We’re now at a point in history where it’s in your self-interest to be good, and that’s because the world is more transparent, interconnected, interdependent, and efficient.

Insight #10

Creators use these principles to gift goods effectively:

Insight #10

Creators use these principles to gift goods effectively:

They support those who share their values

Insight #10

Creators use these principles to gift goods effectively:

They set parameters for time and effort

Insight #10

Creators use these principles to gift goods effectively:

They interact in an ongoing give-and-take mutually beneficial assistance

ReflectIf your work were to

suddenly end, would others miss your contribution?

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