Reasons to TRADEMARKyour business

Trademark registration is the ONLY way that you can legally own the exclusive rights to a brand, company or product name, logo or slogan.

01

Even if you register a company name at Companies House and register your domain name (URL), this DOES NOT give you exclusive ownership of the name. It will not stop others using your name, even for the same type of goods and services.

02

If you do not register a trademark you may be guilty of trademark infringement andmay be sued by the legal owner of the name.

03

Without checking whether a name is already protected by a registered trademark you don’t know if it is free for use and you may be asked to cease using it and to rebrand your business.

03

If you do not register a trademark you will lose your brand if someone else applies to register it before you do.04

You can lose years of reputation and good will if someone else protects your name by trademark registration prior to you.

05

If faced with a rebrand alongside the financial implications, you will lose use of your name which has gained exposure & reputation over many years.

05

If you decide to fight against an existing trademark, the burden of proof falls on YOU to provide evidence that you are the rightful owner of that name. This can mean thousands of pounds of legal fees with no guarantee of success.

06

O�en, infringement cases are initiated by someone you know. Ex-employees, business partners & ex-business partners are the usually the main o�enders.

07

If you register a trademark, your brand and business become more valuable. If you decide to sell your business or have the option to invite new investors in, the buyer will want to be satisfied that your intellectual property rights are secure.

08

If you don’t register your trademark, the valuation of your brand and business may be far lower than you expect due to the lack of protection in place.

08

If you do not trademark names and brands you will not confidently be able to extend your business by allowing a�liates, licensees, franchisees, agents and distributors to use such names and brands.

09

The process of acquiring trademark registration, whilst sometimes slow and bureaucratic is not expensive when you consider it will give you a 10 year exclusive right of use of the name in your chosen goods and services.

10

You will have the option to renew this mark indefinitely in ten year cycles. You can also then extend your protection by acquiring European or International registration.

10

Can you a�ord NOT toprotect your brand?

Take the first simple step towardsprotecting your brand today by speaking

to one of our trademark consultants.

0800 808 9549www.thetrademarkhelpline.com