REASONS TO

BUSINESS

TRADEMARK YOUR

Today!

Trademark registration is the

ONLY way that you can legally own

the exclusive rights to a brand,

company or product name, logo

or slogan.

2

Even if you register a company name at Companies

House and register your domain name (URL), this DOES

NOT give you exclusive ownership of the name. It will

not stop others using your name, even for the same type

of goods and services.

If you do not register a trademark

you may be guilty of trademark

infringement may be sued by the legal

owner of the name.

3

Without checking whether a name is

already protected by a registered

trademark you don’t know if it is free

for use and you may be asked to cease

using it and to rebrand your business.

3

4

If you do not register a trademark you will lose

your brand if someone else applies to register it

before you do.

You can lose years of reputation and

good will if someone else protects

your name by trademark registration

prior to you.

5

If faced with a rebrand alongside the

financial implications, you will lose

use of your name which has gained

exposure and reputation over

many years.

5

6

If you decide to fight against an existing

trademark, the burden of proof falls on YOU to

provide evidence that you are the rightful owner

to that name. This can result in thousands of

pounds of legal fees with no guarantee of success.

Often, infringement

cases are initiated

by someone you

already know.

ex-employees,

business partners

and ex-business

partners are the

usually the main

offenders.

7

8

If you register a trademark, your brand and business

become more valuable. If you decide to sell your

business or have the option to invite new investors

in, the buyer will want to be satisfied that your

intellectual property rights are secure.

8

If you don’t register your trademark, the valuation

of your brand and business may be far lower than

you expect due to the lack of protection in place.

If you do not trademark names

and brands you will not

confidently be able to extend

your business by allowing

affiliates, licensees, franchisees,

agents and distributors to use

such names and brands.

9?

The process of acquiring trademark registration,

whilst sometimes slow and bureaucratic is not

expensive when you consider it will give you a

10 year exclusive right of use of the name in your

chosen goods and services.

10YEARS

You will have the option to renew this mark

indefinitely in ten year cycles. You can also then

extend your protection by acquiring European or

International registration.

10

YEARS

Can you afford NOT toprotect your brand?

Take the first simple step towardsprotecting your brand today by speaking

to one of our Trademark Consultants.

0800 808 9549www.thetrademarkhelpline.com