1. Social Media & 2 Really? Eric Parks @erictparks Director
of Digital Platforms & Innovation Tempo OMD
2. Disclaimer 1 Nobody Knows Anything - William Goldman 3.
Disclaimer 2 If youre in advertising youre going to Hell. Kill
yourself. - Bill Hicks 4. ... ; 2 . . ( ) . 5. I) The
Communication/ Marketing Industry 6. 1) The State of the Union 7.
A) Revenues in Free Fall Revenues 2007 Appr. 1.3bn. Euro Revenues
2013 Appr. 600mn. Euro 8. A) Revenues in Free Fall 9. Agencies
closing I know. Personally. Leo Burnett Athens 2012 TBWA left
Greece 10. B) Culture Changing When I was younger I read and
watched a lot of TV. 11. Culture Changing Expectations of a
glamorous profession 12. Culture Changing Sex and the City? 13.
Culture Changing Not anymore 14. C) Global Changes Software eats
everything -Silicon Valley proverb 15. C) Global Changes
Traditional creatives have been in for a shock. 16. , ; 17. 2) The
Bright Side 18. A) Rationalization We were closer to 600mn that 1.3
bn. 19. A) Rationalization 20. B) New People & New Culture Rise
of the Renaissance Digital Multi- disciplinary Creative Man Also.
More Masculine industry? 21. B) New People & New Culture Is
this the new standard? 22. C) New opportunities Software cant eat
this 23. C) New opportunities Smaller more agile groupings can and
will make a difference. OR, 24. He who has insights, strategy and
excellent knowledge of how media interconnects together. (Cough,
cough: Expect media agencies to become the new creative houses) 25.
3) Therefore 26. Weve hit rock bottom. Things will get better.
Communication is changing evolving and has a ton of opportunities.
Expect different circumstances. Adapt. Creativity will not die.
Software will not eat the core competency. The agile, quick or very
knowledgeable fish will eat the slow 27. II) . ( ) 28. 4 . 1) ; (
;) 2) ; 3) ; 4) ; ( / ;) 29. 1) ; 30. social media? ( Jeff Bullas.
. Jeff . Blame Google. ) 31. -Willie! Why do you rob Banks? Cause
thats where the money is (DUH) 32. 33. e-commerce; ( ;) 34. : . ( )
. . 35. 36. ( , bar ) ROI 37. : . . 38. 2) ; 39. Wild wild west!
40. 3 . . ! 41. , : ! 42. brands ( ) ! 43. : 44. . : 45. : 46. 3) ;
47. Goodfellas 48. F**K YOU, PAY ME. 49. F**K YOU, PAY ME. 50. F**K
YOU, PAY ME. 51. ... 52. 4) ; ( ;) :-p 53. . . 54. . TANSTAAFL!!
55. in house. 56. Agencies . 57. . Engagement . 58. . . 59. :
common sense . . . ; 60. . 61. Improvement makes straight roads;
but the crooked roads without improvement are roads of genius. -
William Blake 62. ! ( twitter Howdy @erictparks email [email protected]
)
