Unipart Car Care Centre brand guidelines

UCCC brand identity guidelines | Version 1

BRANDGUIDELINES



The new Unipart Car Care Centre brand is a valuable business asset and a key communication tool.This document briefly outlines the correct application of the brand for those involved in its implementation.This evolution of the Unipart Car Care Centre (UCCC) brand builds on previous identity, simplyfing the elements to give a stronger, more cohesive design.

Brand identity guidelines ensure that the visual design elements of the Unipart Car Care Centre brand are applied correctly in every situation in which they are used.

These published guidelines are essential for providing consistency in all communications and should be followed to give UCCC a uniform identity, greater visibility and powerful marketing possibilities.

It is important that the standards are strictly followed, especially in regard to those concerning the font and the corporate colours.


Logo variations The logo has two different orientations and either can be used depending on the particular application.

Coloured backgroundsBoth logo formats have a white keyline that is used to define the edge of the logo on colured backgrounds.


Logo usage The logotypes should only be used in the format they are designed, they should not be angled, skewed, dis-proportioned, re-coloured or adjusted in anyway.

Do not attempt to try and re-create the logos, artwork is available in a variety of formats and can be supplied as vector files such as Adobe Illustrator snd EPS format as well as high resolution bitmap formats such as TIFF and JPEG from Unipart Automotive.


Colours There are three basic colours that make up the Unipart Car Care Centre brand identity, comprising Unipart corporate colours of Aircraft Blue and Signal Red, plus UCCC Silver which is printed as grey in 4 colour reproduction where silver is impractical or cost-prohibitive.

In addition to this palette, specifications are also given for a standard black to ensure consistency in print and paint applications.

SIGNAL RED

PANTONE 485

CMYK C0/M100/Y100/K0

RGB R255/G0/B0

RAL 3020

AIRCRAFT BLUEPANTONE 280CMYK C100/M72/Y0/K18RGB R0/G51/B102RAL 5002

BLACK

PANTONE BLACK

CMYK C50/M50/Y0/K100

RGB R0/G0/B0

RAL 9005

UCCC SILVERPANTONE 877CMYK C0/M0/Y0/K40RGB R169/G167/B172RAL 9022


Primary font Gill Sans Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrtstuvwxyz 1234567890!@£$%^&*()

Gill Sans Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrtstuvwxyz 1234567890!@£$%^&*()

Gill Sans Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrtstuvwxyz 1234567890!@£$%^&*()

Supplementary font Arial ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrtstuvwxyz 1234567890!@£$%^&*()

Arial Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrtstuvwxyz 1234567890!@£$%^&*()

Fonts & typography The primary font used for the brand identity is Gill Sans, a clean, modern, sans serif font with excellent clarity at both large and small sizes.

The supplementary font is Arial. This should only be used when Gill Sans is not available or for general documentation and letters. Arial is also the recommended font for on-line text.


Vehicle livery The application example shown is a guide to how the Unipart Car Care Centre brand should be applied to vehicle liveries. This is not deemed to be a definitive design as vehicle types will differ, however by following this template as closely as possible with an effective application of the brand elements, the UCCC brand can be maximised.

ANYTOWN MOTORS

01234 567890

ANYTOWN MOTORS

01234 567890

ANYTOWN MOTORS

01234 567890


Courtesy cars The application examples shown below are a guide to how the Unipart Car Care Centre brand should be applied to courtesy cars. This is not deemed to be a definitive design as vehicle types will differ, however by following the design principles, effective application of the UCCC brand can be maximised.

ANYTOWN MOTORSCOURTESY CAR01234 567890





Clothing and other promotional materials Care should be taken when selecting items to which the Unipart Car Care Centre brand will be applied. Items with a neutral base colour will work best or those closely matching the corporate colours in the case of clothing.


Stationery The following stationery layout has been created to allow the main branding to be the garage business name, supported at the base with the Unipart Car Care Centre and the Nationwide Guarantee logo.

1 Any Road, Anytown, Any county AB12 3CD Tel: 01234 567890 Fax: 01234 098765 Email: [email protected] www.anytownmotors.co.uk

1 Any Road, Anytown, Any county AB12 3CD Tel: 01234 567890 Fax: 01234 098765 Email: [email protected] www.anytownmotors.co.uk

with compliments

1 Any Road, Anytown, Any county AB12 3CDEmail: [email protected]

www.anytownmotors.co.uk

01234 567890

John Smith


Signage applications There are a number of signage options that can be used for Unipart Car Care Centres from simple wall signs to fascia headers and totems depending on the visibility required and location of the centre.

CAR CARECENTREServicingTyresBrakesExhaustsClutchesBodywork

AN

YTO

WN

MO

TOR

S

ANYTOWN MOTORS CAR CARECENTRE

CAR CARECENTREServicingTyresBrakesExhaustsClutchesBodywork

AN

YTO

WN

MO

TOR

S

FASCIA SIGN

STANDARD PORTRAIT SIGN

STANDARD LANDSCAPE SIGN

TOTEM SIGN

SERVICES WALL SIGN


The Nationwide Guarantee logo A new Nationwide Guarantee logo has been created alongside the new Unipart Car Care Centre brand and it’s application is show below.

The Nationwide Guarantee logo should never appear larger than the UCCC logo, but can be placed on either side depending on the application.

See previous pages for application of the Nationwide Guarantee logo on vehicle livery and stationery.


If you would like to be supplied with brand artwork or have any questions regarding the guidelines please contact Unipart Automotive or HTDL, the brand designers:

Unipart Automotive Limited Unipart House Cowley Oxford OX4 2PG

T: 01865 778966 E: [email protected] W: www.uccc.co.uk

HTDL 6 Ardent Court William James Way Henley in Arden Warwickshire B95 5GF

T: 01564 797420 E: [email protected] W: www.htdl.co.uk
