1

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

Marketing to the Unconnected Generation

• Ask for Referrals • Network at Chamber Events • Drop-ins • Harass Family Members • Sponsor Charity Events • Yellow Pages • Billboards • Radio • Newspaper • Cold call

23

24

Zero Moment of Truth

25

The Connected Generation chooses you... !

...on their own time !

...based on their own research and !

...their own value structure.

28

What Social Media Should I Use?

30

31

32

33

34

35

36

37

38

39

} Specific forms of content

move prospects

through the various

stages of your marketing

funnel

There are

many different

forms of content marketing

42

• Answered 100 Insurance Questions – By video – In two minutes of less – Posted on YouTube

• Create a corresponding blog post – Embed YouTube video

• Share on Twitter, Facebook, Google+, LinkedIN • Use email newsletter to accelerate sharing

Total Traffic - TMG

48

49

50

51

52

53

Good Video Content

• Answer Questions

• Interview Clients/Employees/COIs

• Discuss Relevant News

• Happy Birthday/Thank you

• Spotlight Charity

• Funny/Entertaining

YouTube Video Structure

55

Courtesy of www.JamesWedmore.com

Where Do Videos Go?• YouTube • Website/Blog Posts • Thank You Pages • Landing Pages • Email • Social Media (i.e LinkedIn, Google+. etc)

56

57

58

including a video in an introductory email increased

the click-through rate by

96%59

including video in an introductory email reduced the number of subscriber

opt-outs by

75%60

Quality?

61

62

63

Create Branded Images

64

Great Call-to-Action

Playlist Full of Additional Resources

Google+ Rich SnippetsYouTube Rich Snippets

Tools, Resources & Equipment

• PicMonkey (Free)

• Canva (Free)

• iMovie/Screenflow/Camtasia ($99)

• Lavaliere Mic ($19)

• Softbox Lighting (Amazon $149)/Can Lights (Home Depot $60)

• Tripod ($49)

• Animoto ($197)/Fiverr ($5)

67

68

69

70

Larger Images Capture Attention

71

Draw Attention to Your Articles with Proper Formatting

72

73

Google Authorship

Up to 47% increase in click-through rate

75

76

77

78

79

80

81

82

83

84

85

• Agency Management System

• Mailchimp / Aweber

• Active Campaign

• Infusionsoft

• Astonish / Agency Revolution

Email Delivery Systems

How often do we send?

87

- Seasonal !- Breaking !- Educational !- Auto-sequence

64% of people open an

email because of the Headline

88

Better Headlines

• Who else wants [blank]?

• The Secret of [blank]?

• Here is a method that is helping [blank] to [blank]

• Little known ways to [blank]

• Get rid of [problem] once and for all

Better Headlines

• Here’s a quick way to [solve a problem]

• Now you can [something desirable] and [great circumstance]

• [do something] like [world-class example]

• Build a [blank] you can be proud of

• What everyone ought to know about [blank]

91

Better Headlines

Personalized subject lines

are 22.2% more likely to be opened

92

including a video in an introductory email increased

the click-through rate by

96%93

including video in an introductory email reduced the number of subscriber

opt-outs by

75%94

Email Best Practices• Concise message

• Use video

• One column

• Minimize images

• Add call-to-action early

• Always include contact information

• Encourage social sharing

• Include subscription link

Don’t Neglect Mobile

43% of all emails are

now being opened via a mobile device.

97

98

Questions?

100