Grow your Pottery Business Online in 5

Simple StepsPresented by:

Overview1. Follow Best Website Practices2. Leverage Facebook3. Implement Online Booking4. Promote Events with Interactive

Calendars5. Actively Engage with Customers

Website Best Practices• Easy Navigation• Clear Calls to Action• Link to Social Media Accounts• Active Events Calendar• About Us Page• Great Imagery• DIY Platforms

• WIX• SquareSpace• GoDaddy

85% of Consumers

Begin Searching Online using a Business Name and Location

Facebook• Engage your Audience• Promote your Classes• Educate Customers• Share Events• Embed Visual Calendar• Reviews• Reply Often• Make Posts Fun

20% of PlaceFull’s

Online Bookings

Happen on Facebook

Online Booking• Less Busy Work for you• Take Bookings 24/7• Reduce Cancellations• Virtual Receptionist• Convenient for Customers

60% of Online Bookings

Happen After Hours

Interactive Calendars• Communicate Timely

Promotions• Visually Display Classes

and Events• Add Photos• Add Titles and Pricing• Post Multiple Events per

Day

Online Booking Reduces

Cancellations by 95%

Customer Engagement• Keep Your Customers

Coming Back• Set up Automatic Email

Campaigns• Engage Customers on

Social Media• Nurture Your Existing

Customer Base

It Cost 7X More to Acquire a

New Customer than to Keep an

Existing One

Q&A