92% of qualified auto sales leads come from Twitter

8.5% of qualified auto sales leads come from web forums

1.9% of qualified auto sales leads come from Facebook

© 2007-2014 Digital Roots. All rights reserved.

When it comes to social media, many industries remain skeptical about its ROI. But when handled appropriately, auto brands find success in moving metal.

Here’s a look under the hood at the details:

THE AVERAGE COST PER AUTO

LEAD IS $2. TO SELL ONE VEHICLE, YOU

WOULD HAVE TO REPLY

TO 67 LEADS (OR SPEND $134), IN ADDITION TO 13 CUSTOMERS TOTAL REACH?

2600 VIEWS

#NAIAS S O C I A L M E D I A S A L E S + A U T O

7600 S A Y T H E A V E R A G E D O M E S T I C A U T O B R A N D G E N E R A T E S

T O T A L E X P R E S S I O N S O F I N T E R E S T …

75% 20% 15% were classified as

“well qualified buyers.”

of brand replies were met with a receptive comment from the

customer.

of social media conversations are turned into test

drives.

T H E S A L E S S T O R Y :

FOR MORE SOCIAL STATS, CHECK US OUT AT @DIGITALROOTSCRM

I N T H E S O C I A L S P A C E