CLIENT BRIEF AND PROJECT PLANNING

NAME: Coors Light

CLIENT: I have been commissioned by Coors Light to create a radio commercial advert for there new Coors Light product. Coors Light are a national corporate company that have become extremely popular over the past 10 years. They are now the world 7th largest beer company. They are based in Golden, Colorado and are the owners of the largest single brewing facility in the world. I am going to create a Commercial Radio advert that will bring popularity to the company. Coors light was founded in 1873, the founders were Adolph Coors and Jacob Schueler. The parent company is Molson Coors Brewing Company. This is a very popular company in Canada. However the Coors light brand was created in the united states. 

In my advert i will feature some very classic american music. the reason for this is so that people can gt an understanding of where the beer originated. i will also find a voice over artist that can do a good american accent to bring across this theme. 

STYLE: They want their commercial advert to be Comical, factual and historical so it brings across all aspects of the beer.

PURPOSE: Increase the amount of beer sold and improves the amount that people know about the beer.

LEGAL AND ETHICAL ISSUES: The BCAP has stated that alcohol cannot be advertised to people under the age of 18. This means that the advert will not be played until late possibly about 9-12pm. Or when they know allot of adults will be in the cars driving home so about 5-7pm. The advert must not imply or condole the use of inappropriate or under aged drinking. This will resort to the company getting a fine for breaking these rules.

MUSIC: in the advert I might use classic American music. Or find music that comes from Colorado around that era from 1873.