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ABOUT DIGITAL STRATEGYOF AUDI• TARGET AUDIENCE• BIG IDEA• SOCIAL STRATEGIES• INBOUND MARKETING• DISTINCTIVE TACTICS• RELATED KEYWORDS• METRICS OF KPI• BUDGET
TARGET AUDIENCE
• THE TARGET AUDIENCE FOR AUDI IS• AGE VARIES BY MODELS
• R8 ON 20’S TO A8 ON 70’S• FUTURE AUDI OWNER• CAR MANIAS
BIG IDEA
• THE BIG IDEA OF AUDI IS• INCREASING THE PERCENTAGE OF THE MARKET• INCREASING SALES• MAXIMIZE PROFIT
SOCIAL STRATEGIES
• THE SOCIAL STRATEGIES FOR AUDI IS• FACEBOOK• INSTAGRAM• LINKEDIN• TWITTER
INBOUND MARKETING
• THE INBOUND MARKETING THAT AUDI USES ARE• SOCIAL MEDIA• WWW.AUDI.COM/MYAUDI• EMAIL MARKETING
TO GET A CLOSE RELATIONSHIP WITH CUSTOMERS.
DISTINCTIVE TACTICS
• THE DISTINCTIVE TACTICS THAT AUDI USES ARE• SMART PHONE APP• MYAUDI.COM• AUDI MAGAZIE (KIREAN VERSION)
RELATED KEYWORDS
• RELATED KEYWORDS OF AUDI WERE• MERCEDES BENZ• VOLKSWAGEN• LEXUS• INFINITI• PORSCHE• VOLVO
METRIC OF KPI
• METRICS OF KPI’S FROM• NUMBER OF LIKES IN AUDI PAGE IN FACEBOOK• NUMBER OF FOLLOWERS IN AUDI PAGE IN TWITTER• NUMBER OF LIKES IN AUDI PAGE IN LINKEDIN
TO MEASURE WETHER IT IS SUCCEED OR NOT
TOTAL BUDGET FOR DIGITAL MARKETING• TOTAL BUDGETS FOR AUDI WILL BE ABOUT
30% OF ANNUAL BUDGETABOUT $500,000/YEAR
• AUDI WEBSITE TEAM (EMAIL, MYAUDI, SMARTPHONE APP)-$300,000
• SEARCH ENGINE (GOOGLE, YAHOO)- $40,000• SOCIAL MEDIAS (FACEBOOK, INSTAGRAM, TWITTER)-$120,000