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Audi Middle East
on Social MediaOct 01 2015 - Dec 31 2015
Cover Image Courtesy of Audi Middle East FB
Audi Middle East: Social Media Report
This report looks at how
Audi Middle Eastperformed on social media between
October 1st – December 31st, 2015
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This report was generated entirely by the
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Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
3,404,525 231,434 7.29%Middle
East
Mostly Young, Male and
Single
Audi Middle East
Engagement Score Total Fan Posts
979 105
Total Posts Brand Response Rate
45 3.81%
Total Likes Avg. Reply Time
2,138,367 15 hrs, 44 mins
Total Comments General Sentiment
24,102 Neutral
Total Shares
56,830
BRAND POSTS FAN POSTS
Brand Overview
3,050K
3,100K
3,150K
3,200K
3,250K
3,300K
3,350K
3,400K
3,450K
30-Sep 14-Oct 28-Oct 11-Nov 25-Nov 9-Dec 23-Dec
Fan Growth
Total Fans
3,404,525
New Fans
231,434
Engagement
0
250
500
750
1,000
1,250
Audi Middle East had an average engagement score of 979 and a highest of 1000.
Community Analysis
Audi Middle East fans are mostly Young, Male and Single Audi Middle East fans are largely from Jordan followed by Iraq.
Fan Demographics Distribution of Fans
78%
22%
male female
0% 10% 20% 30% 40% 50%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40% 50%
Single
In a Relationship
Engaged
Married
UnKnown
0K 100K 200K 300K 400K 500K 600K
Jordan
Iraq
Egypt
Algeria
Pakistan
Tunisia
Morocco
United Arab Emirates
Lebanon
Poland
0
1
1
2
2
3
3
4
4
5
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
أودي 19
من 16
في 12
RS 12
RS 7أودي 11
11%
89%
Brand Participation Brand Non Participation
98%
0%
2%
Posititve Negative Neutral
Brand Posts - Engagement
Audi Middle East responded to 5 conversations generated by
the 45 Posts they published.
Audi Middle East receives more positive than negative vibes
from comments on their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
27-DEC-15, SUN 6:00AM
/كم 100-0 :التسارع فيس ثواني 3.4
حصان 570 :القوة
V10ليتر 5.2 :المحرك
المتوفرالعدد الحولسيارة 99 : ..
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
1,000 72,584 2,600 5,381 Uncategorized
22-DEC-15, TUE 6:00AM
العالمفيبرجأطولمصعدمعنتسابقبأنتحديتموناأنتم
أوديبسيارة RS 7 التحديقبلناونحن، خوضناومع . ..
17-DEC-15, THU 6:00AM
أوديأوخليفةبرج RS 7؟
قوةأوالعالمفيبرجأطولمصعد حصان؟ 560
فيبرجأطولمصعدبينالتحديشاهدوا ..
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
1,000 164,205 659 999 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
1,000 160,294 662 1,043 Positive
NO
IMAGE
NO
IMAGE
NO
IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 10 20 30 40 50
0 200 400 600 800 1,000 1,200
Photos
Videos
Plain Text
Links
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 200 400 600 800 1,000 1,200
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Top Keywords Used Frequency
Audi Middle East 90
TT 25
review 25
Audi Sport 20
Audi USA 20
User Posts
0
5
10
15
20
25
30
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov
19-Nov
26-Nov
3-Dec 10-Dec
17-Dec
24-Dec
31-Dec
Positive Neutral Negative
Audi Middle East responded to 4 conversations generated by
the 105 Posts fans published.
Audi Middle East appears to participate more when Fan
conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
4%
96%
Brand Participation Brand Non Participation
13% 1%
86%
Posititve Negative Neutral
Brand Overview
FOLLOWERS NEW FOLLOWERS FOLLOWER
GROWTH
COUNTRY
75,824 2,428 3.31% Middle East
Audi Middle East@AudiMiddleEast
Engagement Score
47
Total Proactive Tweets
606
Retweets Total
95
Replies Total
60
Favorites Total
4,530
Total Mention
542
Total Retweets
1,735
Total Replies
0
Response Rate (%)
10.52%
Average Reply Time (mins)
2998
BRAND TWEETS USER TWEETS
Brand Overview
72K
73K
73K
74K
74K
75K
75K
76K
76K
77K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Follower Growth
Total Followers
75,824
New Followers
2,428
2K
2K
2K
2K
2K
2K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Followee Growth
Total Followees
1,868
New Followees
9
0
5
10
15
20
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Proactive Tweets Retweets
Brand Tweets
Proactive Tweets Retweets
606 95
Heavy machinery. Amazing capture of
the RS 6 by @henriesnyman1
������https://t.co/o0LyDBqYCm
12-Dec-15, Sat 02:20AM
ENGMT. FAV. REPLIES RETWEETS
521 127 2 45
Top Engaging Tweets
Elegance at its most powerful - Audi RS 7
#AudiChallengesArabia Img:
Frederic Schlosser
https://t.c..
Some monsters are real. 0-100 km/h in
4.3s, the new Audi RS 3 Sportback
has arrived. Happy Hallowee..
28-Nov-15, Sat 06:00AM
ENGMT. FAV. REPLIES RETWEETS
486 98 8 39
31-Oct-15, Sat 07:01AM
ENGMT. FAV. REPLIES RETWEETS
461 5 0 48
NO IMAGE NO IMAGE NO IMAGE
Posts with Hashtags engage the best. Those with Mentions are the most frequent
0 100 200 300 400 500 600
0 10 20 30 40 50 60
Links
Plain Text
Hashtags
Mentions
Number of Posts
Engagement Score
Engagement Score Number of Tweets
Brand Tweet Types
0 10 20 30 40 50 60 70 80 90
0 50 100 150 200 250 300 350 400 450
#audichallengesarabia
#audidms*
االوسط_الشرق_اودي_تحدى#
#audi*
#experiencegreatness*
#audiq7instameet
#6hbahrain*
#wec*
#dubaimotorshow*
#audisport*
User Tweets about Hashtag
Brand Tweets about Hashtag
Brand tweets User Tweets
Volume of Tweets with Hashtags
0
20
40
60
80
100
120
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
audichallengesarabia audidms االوسط_الشرق_اودي_تحدى audi experiencegreatness
Spread of Hashtags by day
0 20 40 60 80 100 120
#dubaimotorshow*
#audi*
االوسط_الشرق_اودي_تحدى#
#experiencegreatness*
#audisport*
#audiq7instameet
#6hbahrain*
#wec*
#audidms*
#audichallengesarabia
Engagement Score
Hashtags - Engagement
Average Response Rate : 10.52%
0
5
10
15
20
25
1-O
ct
3-O
ct
5-O
ct
7-O
ct
9-O
ct
11-O
ct
13-O
ct
15-O
ct
17-O
ct
19-O
ct
21-O
ct
23-O
ct
25-O
ct
27-O
ct
29-O
ct
31-O
ct
2-N
ov
4-N
ov
6-N
ov
8-N
ov
10-N
ov
12-N
ov
14-N
ov
16-N
ov
18-N
ov
20-N
ov
22-N
ov
24-N
ov
26-N
ov
28-N
ov
30-N
ov
2-D
ec
4-D
ec
6-D
ec
8-D
ec
10-D
ec
12-D
ec
14-D
ec
16-D
ec
18-D
ec
20-D
ec
22-D
ec
24-D
ec
26-D
ec
28-D
ec
30-D
ec
Men
tio
ns a
nd
Rep
lies
Replies Mentions
Customer Service
Average Reply Time : 2 days 1 hours 58 minutes
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec
Customer Service
Positive Negative Neutral
Customer Service
REPLY ANALYSIS REPLY SENTIMENT
0
5
10
15
20
25
30
35
40
45
50
Request ForDirect
Message
Request ForContact
Request ForView a Link
Request ForEmail
BrandApology
Plain Text
0
10
20
30
40
50
60
70
80
90
100
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Replies Mentions
Day of the week
0
10
20
30
40
50
60
70
12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM
Replies Mentions
Time of the Day
Total number of Retweets : 1,735
-20
0
20
40
60
80
100
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Retweets of Brand Tweets Brand Tweets
Retweets
Total number of Mentions: 542
-10
0
10
20
30
40
50
60
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Mentions Brand Tweets
Mentions
Influencers
Name Followers Tweets
الكواريسعدونمحمد 1,263,197 4
الكندريعلي 300,002 1
☪العـطفا 285,171 1
Audi 152,356 2
ArabicSteve 119,879 2
TOP 5 INFLUENCERS
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