A GREAT STARTFOR a neW aDVentUReeighty Day Race

in 1873 JULeS VeRne pUBLiSHeD tHe nOVeL “Le tOUR DU mOnDe en QUatRe-VinGt JOURS” BettinG tHat neW meanS OF tRanSpORtatiOn maKe it pOSSiBLe tO tRaVeL aROUnD tHe WORLD in 80 DaYS. at tHe time tHiS SeemeD Science FictiOn USinG pOWeR SteameRS anD “HiGH-SpeeD” tRainS. tODaY, WitH mODeRn tecHnOLOGY tHiS iS nO LOnGeR a cHaLLenGe BUt tHe nOVeL StiLL inSpiReS aDVentUReRS aLL OVeR tHe WORLD. nOW OUR WORLD OF mOBiLitY iS FacinG neW cHaLLenGeS anD SOLUtiOnS Seem Science-FictiOn; HYDROGen pOWeReD caRS, SOLaR-BOatS, eLectRic VeHicLeS anD BiO-FUeLS. a GReat StaRt FOR a neW aDVentURe.

“anything one man can imagine, other men can make real.”

tHe Race

80 Day Race (80DR) is a new race around the world,

inspired by Jules Verne, allowing only sustainable means

of transport to race between 8 of the most exciting

locations in the world, connecting them in less than

80 days. the start will be in europe, then to the Royal

emirates, india, china, USa, mexico, Brazil and back to

europe for the final leg.

the start and finish of each leg will be prestigious events

drowned in media attention.

competing teams will choose their own routes and

means of transport between the 8 stopovers.

any vehicle is allowed as long as it runs on renewable

resources and does not use a combustion engine.

considering speed, range and infrastructure, winners

will have to be fast, cunning and will require strategy,

endurance and inventiveness.

tHe teamS

a team will exist of at least a team captain and Vice-captain

who will both travel the full distance of the Race. Furthermore

a media team member will always remain nearby to capture all

the adventures of the team and share them with the rest of the

world. additional team members are allowed.

VenUeS

all 8 legs of the 80DR will finish and start

in a major city in the world. these cities will

host important events of the 80DR;

a combination of competitive challenges for

the teams and entertaining elements in a

2 day program focussed on various target

audiences.

80DR WeeKenD pROGRam

Preceding week:

• arrival of the Race

Saturday Morning:

• conference about mobility, environmental issues, sustainable

vehicles

• Open paddocks displaying the race vehicles

• car-owner event, allowing visitors to showcase their own

sustainable vehicles

Saturday Afternoon:

• Spectacular, attractive program, small circuit with stands, displays

and arcade racing games allowing visitors to experience the

challenges of the preceding leg

• parade of teams and officials in the newest sustainable vehicles

• Drag race with electric cars vs. real drag race cars on conventional fuel

Saturday Evening:

• 80DR theme party with global audience Vips, management, teams

and press.

Sunday Morning:

• 80km Qualification race between the teams

Sunday Afternoon:

• 15.00 Start of the next 80DR leg

Sunday Evening:

• Farewell party for the local organizers, host city, and local sponsors

taRGet aUDience

We expect engagement from a wide range of social

groups. it can be expected that this audience will be

aged between 12-55 with a higher concentration of

males aged between 18 and 35.

Fans of 80 Day Race can be expected to be fans of

races and adventures such as Dakar, Volvo Ocean

Race, Long Way Round, top Gear and Formula 1.

But also people interested in new technology and

sustainable mobility will be part of this audience.

80DR will be the most exciting round the world race of this era,

showing the world the efficiency of modern day multi modal mobility.

the four pillars on which the race is based are:

• mobility is changing rapidly and will have to develop even faster

with the diminishing supply of conventional fuel.

• the best way to push and stimulate development is through

worldwide competition.

• introducing new technology and products to the bigger audience

gain the most positive results when presented in association with

an exciting or fun experience.

• people have their personal dreams and ambitions. they idolize the

people that ‘live the dream’ and embrace the brands and tools that

have created that opportunity.

it is our objective to enhance multinational and local brands

• promote sustainable innovations.

• Worldwide and local impact, broadcasted and live-streamed

content on all screens.

• Opportunity to shape the future and setting the benchmark for the

editions to come.

• the choice of vehicles and route are open providing a unique

flexibility to suit markets and expertise.

• the race will have 8 stopovers where partners will secure a strong

brand presence and corporate hospitality.

maRKetinG tOOL FOR pROSpectiVe paRtneRS

OppORtUnitieS

• Build on employee team development

• Be the first to race around the world not held back by fossil fuels

• ensure worldwide exposure in association with all your company values: innovation, competitiveness,

bold, strategic, prestigious and endurance

• a unique opportunity to strengthen the customer relations and build new relations through Vip events

• create brand awareness through the media platforms of 80DR

• Recurring every three years 80DR will make your marketing investment last

80DR an expeRienceD team

The 80DR organisation exists of five driven entrepreneurs.

Frank Manders is an expert in sourcing and has successfully set up several other businesses in various fields. One of which, arising from his passion

for adventure, was aimed at organising adventurous charity rallies.

Rob Boerekamps is a former Officer at Royal netherlands air Force, former owner of an electronic entertainment company, former co-owner of the

largest commercial training agency in the Benelux (Kenneth Smit training), currently involved in several enterprises and passionate racer.

Maarten Neeskens is a branding expert specialised in corporate strategy, brand building and communication. His most recent project is Brandson.

Jenny Berlo is the feminine influence in the team, creative and skilled as an all-rounder, focused on deadlines and progression.

Joost Bellaart shares his extensive experience in sports marketing. previously working for imG nL, Red Bull international, O’neill europe and Volvo

Ocean Race 2005.