Performance based videos show only the band/artist performing the song. It is the cheapest and easiest type of video to make, providing you can find a suitable location. A large variety of shots need to be used in quick succession in order to keep the video interesting, as there is a risk it could look boring with only performance.

Beyoncé – Love On Top

Narrative based music videos contains mostly footage that shows a storyline that runs throughout, or sometimes several storylines running parallel to each other. Sometimes with actors and sometimes with the artist themselves, the story will either link to the lyrics of the song, or just the overall theme. If a song has been featured in a movie, the music video will often show clips of film footage cut into the music video.

Taylor Swift –

Everything Has Changed

Conceptual videos are based around a single concept or idea. This type of video is fairly unusual and are a lot harder to film, mostly being done with editing and Special FX, and would therefore be not only harder to do, but also more expensive. These types of videos also aren’t very popular as they are not very easy to relate to, so very few videos are purely conceptual.

Clean Bandit –

Mozart’s House