Different types of music videosNarrative, Performance and Concept based

PERFORMANCE BASED

Many music videos include performance of the artists as part of the video.

It was from clips of performances that music videos developed.

NARRATIVE BASED

Often the video tells a story either that features in the lyrics or is suggested in the lyrics e.g. girl dumps boy

This narrative can be like a mini film, with a beginning, middle and end.

Or it can suggest some links to a story. It can promote a film with clips from the film including telling a story.

CONCEPT BASED

Concept videos are based around a single idea or concept and are usually unusual or obscure, even surreal for an audience.

The unusual content is an attraction to many consumers, which draws them in.

A successful concept video will keep the audience entertained and constantly looking at what or who is on the screen.

CONCEPT: THEMES

There are lots of common themes in music videos

Depends on the genre of music E.g. Heavy Metal bands go for performance dominated clips backstage pass/ band rehearsing

Rap has lots of street images (inner city areas) Dance routines and party scenes are common

in pop/ RnB videos. Critique of popular culture is also common

theme in music videos

CONCEPT: SYMBOLIC

Use of lots of symbols to build up meaning e.g. graveyard…death

Lighting often used to suggest mood Use of montage editing – lots of images

to create meaning sometimes often contradictory to the lyrics

Can be fast paced – often only a few seconds per shot to build up meanings

Some Examples of CONCEPT based music videos

Rihanna- We Found Love

Red Hot Chilli Peppers- Otherside

Sia- Chandelier

Beyonce- Countdown

Kanye West- Good Life