Understand issues relevant to design for

advertising

Types of adverts

Websites

Animations

Television

Cinema

Magazines

Newspapers

Radio

Internet

books

Outdoors

TransitBroadcast

Hand-held device

Plasma

LCD

Product placement

Print adverts

Trailers

Packaging advertising

Guerrilla advertising

Types of advertising methods

Online advertising

Print advertising

Guerrilla advertising

Broadcast advertising

Outdoor advertising

Product placement

Online advertising Print advertisingOnline advertising is a marketing strategy that involves the Internet and found on nearly every website. They are targeted and deliver marketing messages to the right customers. Online advertising is aimed toward the markets through a unique and useful applications. The picture is an example of a online website promoting the website as well as selling their service.

Print advertising is marketing an advertisement that appears in a newspaper or magazine. Its another option of advertising rather than on television, radio, or the internet. The picture is promoting the perfume and the typography has used the colours and the logo.

Guerrilla advertising Broadcast advertisingGuerrilla marketing is a type of advertisement designed for businesses to promote their products or services in an unconventional way with little budget to spend. This involves imagination focusing on getting the attention of the public in more personal and memorable level. This picture is advertising mcdonalds and have turned the zebra crossing into fries.

Broadcast advertising includes commercials aired on either television or radio, which are typical called spots. It's also known as on-air advertising, commercial television and radio stations. The picture below shows an example of fast food advert being broadcasted via television.

Outdoor advertising Product placementAny advertising done outdoors that publicizes your business's products and services. Types of outdoor advertising include billboards, bus benches, interiors and exteriors of buses, taxis and business vehicles. Coca-Cola advert has been advertised on a billboard.

Products pay the film to be featured in films and television programmes for advertisement and which will bring more notice with the audience.

Mobile advertising packaging advertisingMobile advertising is a method of advertising that appears on mobile devices such as smartphones and tablets that have wireless connections. Advertising can take place as text ads via SMS, or banner advertisements that appear in mobile web site,downloaded apps or in mobile games.

The wrapping material around a consumer item that serves to contain,Identify,describe,protect,displayPromote and otherwise make the product marketable and keep it clean. Packing is more than just your product pretty face.

Design ContextThe information you will need to advertise something is: What the product or service is, Why would this be effective and how would this attract the audience.