Mission to Mars advertising brief

Jo Lowes

You have been hired by Mars Lab a subsidiary of the Virgin Group to create an advert for trip to Mars

Apply Now For A Once in a Life time trip to

Mars…..

Mars One has begun accepting video applications for space tourists to .

The "Z" Form:

According to one theory, if you learned to read left-to-right (English, Spanish, French, etc.), your eyes will scan over the page from left-to-right in a "Z" form unless a design element directs your attention elsewhere.

Your Task…In groups of 2 or 3 you need to come up with a mind map of possible ideas

10 idea sketches of possible adverts

And develop one idea further using the Macs

Your advert need to include a design logo for Mars Lab

The Virgin logo

And must fit in to the Z pattern guidelines

EvaluationExplain the idea behind your ad and the logo you have designed.

Explain who you think your ad will appeal too and why you chose this target audience

Show how it fits in with the Z pattern