Rejuvenating Handicrafts Industry

in IndiaBy: Divyanshu Pandey

Handicrafts:• One of the epic ways to represent the

nation’s culture, exquisite atmosphere and the skills

of the people• It simply means any of the commodities

made by hand or by simple tools and that too which are stylish and captivating by the nature of exquisite designs and the intricate engravings or motif.

• use of high tech machines is avoided

Mr. Kailash Satyarthi...and his motive against child labour!

Ajjit Balakrishnan with his search engine

PC RAY AND BENGAL CHEMICALS

SEWA Founder: ELA BHATT

The Charkha

Handicrafts industry is connecting the rural areas with the urban and has earned the reputation of being among the top exports of India

USA , UK, GERMANY, CANADA, UAE, FRANCE have been the top destinations of our handicrafts exports especially the export of well woven carpets and too from Bhadohi – a place near Varanasi that has been the given the sobriquet of the “CARPET CITY”

It is the largest carpet weaving centre in India It covers the region of Mirzapur and Bhadohi

belt

Bhadohi carpets

Handicrafts and handlooms go together. Handicrafts are means to generate employment

to the local villagers- an economy that is basically agrarian ...generation of handicrafts industry makes the employment options more viable and more convenient for them

They are branched as:1. Textile handicrafts(Varanasi, BHADOHI,

Kancheepuram, Lucknow(for Chikan work))2. Glass ware handicrafts( Ferozabad)3. Stone work and marble carving( Jaipur,

Hamirpur , Varanasi)

4. Milinery (the art of hat making) (mumbai)

5. Paintings( Madhubani, Ellora and Ajanta)6. Papier mache art( Kashmir)7. Bone carving, paper crafts, rug

making8. Embroidery, beads making, diyas,

pottery, clay art, terracotta, sculpltures......

VARANASI SILK SAREE

BROCADE

Bangles Of Glass : Ferozabad...

Beautiful glass work depicted Ferozabad

Stonework, terracotta and shawls

North east is famous for the tribal art pieces that the tribes are making over there like in Arunachal Pradesh

TRIFED is working day and night to promote the arts and crafts of the tribals

Golden Bengal and north east

BENGAL...

Footwears...

Jodhpur Jutti

Kolhapuri Chappal

Punjabi jutti

Handicrafts need rejuvenationInstitutions handling handicrafts industry:: Handicrafts and handlooms export corp. Of india N.E.H.H.D.C. CHAMBER OF COMMERCE AND INDUSTRY SHG s EXPORT PROMOTION COUNCIL OF INDIA GEOGRAPHICAL TAGGING TRIPS PLANNING COMMISSION TEXTILES MINISTRY World Fir trade organization INDIAN HANDICRAFTS AND GIFTS FAIR

CHILD LABOUR...problems Uneducated artisans Women max employed and most are underweight and have poor

health Lack of education leads to less profits Artisans unaware of the prices in intl. Market Intermediaries involved SHGs not that active... Online updation of handicrafts needed strictly and that too updated Lack of schemes for welfare of artisans Low profits and govt is not deflected to them Stiff competition from china and powerloom Globalization affecting it rampantly There was an increase in the income from exports of handicrafts as

per data stating income around 180 bn rupees in 2012-13(apr-march) to 235 bn rupees in 2013-14(apr-march) but apocalypse occured in 2013-14(apr – aug) and 2014-15(apr- aug) where the incomes were 26 bn rupees and 32 bn rupees respectively...i.e. Incomes did decline

DECLINING REASONS

Promote khadi...and seadeshi Education needs to be promoted Technical sector needs to be updated and

online database needs to be made with the workers who design those products

NTFP needs to be made available to the tribals

TRIFED needs to work more efficiently and promote TAM

Intermediaries corruption needs to be removed

What needs to be done

G.I. TAGGING MUST PIPLI’s WORLD FAMOUS APPLIQUE ART

RECOGNITION SHOULD BE TAKEN AS EXAMPLE AND SUBSEQUENTLY ACT AS INSPIRATION

ICTs need to be made available to the rural areas and e-literacy needed

Funds and economic backup needs to be put up to rural industries

Skill based plans needed Inherent skills need to be developed in artisans Market and its functioning need to be explained

to people(the makers) Fairs musty include artisans so that they feel a

sense of ownership in them As Indians we need to promote swadeshi Keeping @ bay with globalization is good but

nationalism needs to be inculcated

The beautiful handkerchief from

chamba, H.P.

Papier mache jewellery box