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Hastkala Handicrafts - Rural Development AIESEC Baroda

Hastkala - Handicrafts

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Hastkala (Handicrafts - rural development) by AIESEC Baroda. Global Citizen Program. Issue: Business development, social business/entrepreneurship

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HastkalaHandicrafts - Rural Development

AIESEC Baroda

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Baroda(Vadodara) has a rich historical background. It is situated on the banks of the river

Vishwamitri. The city was once called Chandravati, after its ruler king Chandan, then Viravati, the

abode of the brave, and then Vadpatra because of its abundance of Banyan trees on the banks

of the Vishwamitri. From Vadodara the Britishers named it as Baroda. Baroda is on the major rail

and road arteries joining Mumbai with Delhi and Mumbai with Ahmedabad. Because of this

Baroda is known as a “Gateway to the Golden Corridor”. National highway no.8 passes through

the city. It also has an airport which is very well connected with the other major airports of India.

Public transport vehicles within the city include rickshaws(tuk-tuk), taxis and buses. Of course,

people make use of their own vehicles- cars, scooters, bikes and bicycles.

ABOUT BARODA

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Vadodara is also known as ‘Sanskari Nagari’, i.e. Cultured City. Vadodara is one of India’s most

cosmopolitan cities. Thanks to the vision and broadmindedness of the Gaekwads, the

subsequent industrialization, the proliferation of academic activities and a strategically

important geographical location, Baroda has welcomed a wide variety of people from all over

India and also from all over the world. In all of this, the sprawling and cosmopolitan MS

University campus and the large number of local, national and foreign industries act as a

catalyzing and unifying force.

The great museums on the palace grounds such as the Maharaja Fateh Singh Museum and art

gallery are unique and carry artifacts from around the nation and the world. There are Gujarati

film studios in the city as well as a large number of large old-style movie theatres in addition to

the newer multiplexes that have sprung up in the past few years.

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ABOUT A I E S EC BARODA

AIESEC Baroda has been in existence since the year 1995 and has delivered thousands of

experiences to all those who have been associated with this organisation. AIESEC Baroda has

been a pioneering Local Committee since its existence and has won several awards in the

network. We have been winning laurels for our contribution to the national as well as

international plenary which made us globally number one in incoming developmental trainee-

ship and globally number three overall at our peak.

AIESEC Baroda has been known for its ""oneness" as all the people associated with are like one

single family and treat everybody in the same way and we promise to deliver excellent

experiences in the future as well!

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ABOUT THE ORGAN I SA T ION :DHAROHAR CRAF T S PV T . L TD .

Dharohar crafts private limited is a private independently run handicrafts organisation that was

started only a few years ago by Mr. Ranvir Sisodia, who has headed other such organisations

before. Dharohar aims at developing the rural craftsmen by honing not only their technical skills

but also other entrepreneurial skills that are necessary for being a social entrepreneur. The

organisation also involves a lot of the local women in order to uplift their social status as well as

giving them a means of livelihood. 

Dharohar produces handicraft goods like, corporate stationery, corporate gifts, other small

gifting articles, household furniture and decorative items as well.

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THE I S SUE : SOC I A LENTREPRENEURSH I P ANDBUS INES S DEVE LOPMENT

India has millions of social businesses and entrepreneurs working independently in small towns

and villages. Talking about the handicrafts industry, it has been exponentially growing in the

past few years, but due to the growing competitive producers in Europe, South Asia and South

Africa, there is threat posed towards the Indian producers. The reason for this is that Indian

handicrafts industry produces goods with inconsistent quality, unplanned market strategising,

inability to meet timelines, lack of microfinance, inadequate infrastructure, etc.

The aim of this project is to try and promote social businesses like these to not only meet local

demands but also try and meet international demands.

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- The EPs will be working with a group of women that work in the field of handicrafts.

This will also involve a lot of work with the locals in the city and the nearby village work

stations.

- The EPs will be working towards the business development in the field of arts and

crafts of the organisation.

- EPs will also be helping with design development of the products that the organisation

produces to enhance the quality and variety of products like home furnishings,

corporate gifts, decorations, etc.

- The EPs will also help the locals in micro-finance and the sustainable development in

the respective field.

- The EPs will help the organisation in fund generation by approaching companies for

their CSR budgets. They will also help in developing international business through

trade activities in craft sector.

- An auxiliary role of the EPs will be innovation and concept development in the

organisation not only design wise but in documentation and processes as well.

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- WEEK 1: The EPs will be doing a baseline survey of the market in the field of craft, on

relevant subjects in order to find out the problems, loopholes and to get to know the

reality of the market. The first week will involve getting familiar with the city,

organisation and its realities.

- WEEK 2: After doing the survey and getting familiar with the realities, they will start

working on the issues at hand. They will start working with the organisation at required

locations towards the focus area for concept development.

- WEEK 3: In the following week, the EPs will be preparing for their core job roles in the

organisation where they will be meeting relevant people or clients as per requirement in

the succeeding weeks.

- WEEK 4: They will start meeting relevant clients and customers for developing the

design, business, international trade, innovation and CSR fund generation. This week will

be concrete work and going to locations where the required clients are.

- WEEK 5: This week will be final week of crisp job roles. The EPs will be executing

whatever they have been planning and doing in the preceding weeks. They will

implement their plans and finally document everything in form of reports and log books.

- WEEK 6: This is the final week of the internship where the project is wound up and a

conclusion is being given to it. Impact reports and case studies are to be documented

and published.

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TN fees: $130 AccommodationProvided

1. Link of the Minimum Promise document : https://drive.google.com/file/d/0B-

HTsbvgHUHnZHBiUlJtQTlmbnM/view?usp=sharing

2. There will be an EP buddy assigned to the EP, who will personally look into your experience

3. There will be National Newsletters sent each week to the EP’s E-mail ID, which will have

surveys for the EP, to track their experience.

4. 3 NPS (Net-Promotes Score) surveys will be sent throughout an EPs experience, which he/she

is expected to fill.

5. EPs are advised to get their SIM CARD in the AIRPORT itself so that the communication can be

set up easily

6. A pickup or an alternate arrangement through an outsourced company will be arranged,

provided that the trainee doesn’t arrive un-informed or during the hours of 1:00 AM to 6:00 AM

IST. At such a time the trainee is advised to wait at the airport till 6:00 AM.

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Contact details of TN Managers:

- Jaidev Singh: [email protected] 

+91 9099038889

- Padmanabh Thakkar: [email protected]

+91 9601296799