How did you Attract/Addre

ss your Audience?

Kelly Ford

My Target Audience• The target audience for my music magazine is both

men and women between the ages of 16 and 24. I attracted my target audience by advertising and including various features that I know they will like. For example, because my magazine is mixed-genre, I included a variety of artists, such as pop, rock, country, rap and r&b, to ensure that everyone had something to read in my magazine. Another way that I would attract my audience would be through adverts in my magazine, such as clothing (Topshop/Topman/H&M/Forever21) or games (Xbox/Playstation) as these are some of the things that my audience like, along with the use of social media.

Front Cover• My front cover attracts my target

audience firstly by using a recent artist as the main image. My target audience like new and recent music, and so using a new and recent artist will attract my target audience. Secondly, I have also listed various other recent artists on the front cover, as well as artists from different genres, such as Calvin Harris, and then Sam Smith. Furthermore, using information such as ‘December Top Charts’ on the front cover, attracts my audience because my audience would like a variety of music, that would be in the charts, and as my magazine offers different charts, such as rock or pop etc, it means that they can read any top chart list that they would like.

Contents Page• My contents page relates and

attracts my audience by including young artists such as Taylor Swift or George Ezra. The use of a variety of fonts will also attract my audience because they will be use to reading magazine articles that use a variety of fonts, such as bold ones, professional ones, and iconic ones such as the title of my magazine. Furthermore, the use of a variety of fonts would address my audience well because they stereotypically like bold and exciting fonts when reading.

Double-Page Spread• My double page spread would

attract my audience because it uses a variety of colours, with layers, boxes and things appearing on the page. This would attract my audience because they like interesting bits of information appearing on the page, with key bits standing out in a different colour. Eventhough it may seem confusing, this is what people aged 16-24 will be use to. Furthermore, another way I attracted or addressed mu audience through my double-page spread was through the use of social networking sites, such as Instagram. I included information and a weekly ‘Embarrassing Selfie Time’ on the page to attract my audience to the magazines social networking sites, therefore encouraging them to read my magazine, and follow, like or subscribe to various sites linking to my magazine.

Overall

• Overall, I think that my magazine would attract my target audience because of its large variety of genre, information and features. I think that my magazine suits the ages of 16-24, because it includes artists that are new and recent, which is what my audience want to know about.