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delivering visual expression
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Media KitAdvertising Sales
delivering visual expression
Agenda
• Company Overview• Demographics and Benefits• Content Moderation• Advertising Products• Contact Information
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delivering visual expression
Photobucket is the leading service for consumers to upload & publish their visual content (photos, graphic art and videos) online. Content can be directly linked to sites like MySpace, eBay, Google’s Blogger, Neopets, and many more.
Founded in 2003 ~35 employees
4 million new images uploaded/day (80/sec at peak)
2.5 billion image and video requests served/day (30K/sec)
Photobucket handles close to 2% of US internet traffic
10 Million unique visitors/month
Well funded and profitable
Who we are – Fastest Growing Site of 2005
Source: Nielsen//Netratings 11/05
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delivering visual expression
Photobucket has over 18 Million members and is adding 70,000 new
members per day (~2 Million/month)
Accelerating User Growth through word of mouth
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delivering visual expression
Photobucket enables users to host and publish their own content
to any other site
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delivering visual expression
Over 3 times larger than nearest competitor. We’re serving 67% of all
links to social media sites like Myspace, Neopets, Blogger, etc.
* Based on Google search spider analysis of direct links on top 25 socialmedia, blogging, and eCommerce sites
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delivering visual expression
Demographics and Site Statistics
18 Million Registered Users
10 Million Monthly Uniques
1.5 Billion Impressions per month
4 Million Digital Uploads (Images and Video) / Day
1 Million Daily Unique Logins
70,000 new Registered users/Day
65% of registered users are 18-34 years old
55% Female / 45% Male
59% HHI > $60k/yr
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delivering visual expression
Benefits
Targeted Reach: Top 100 site by unique visitors (Alexa and Nielsen) The top Photography Destination site, beating Yahoo!
Photos, Kodak, Webshots and Flickr (Nielsen) Ability to target by demographics:
Geographic (zip code and country) Age Gender Frequency
Access to increasingly hard to reach “Tivo Generation” that is brand impressionable
Clean Content via Moderation: Few advertisers want to be associated with
objectionable content Active monitoring to maintain highest standard on
clean content
Engaging & Sticky Service: 90% of active users who registered 12 months ago are
still active this month Switching costs are high as links cannot be broken or
duplicated, content is difficult to move
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Active Content Moderation
Content moderation is Photobucket’s #1 priority
Content application and team is now in fully implemented
As the largest holder of online visual content, Photobucket is elevating the urgency of online safety across partners
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Tier 1 – focus on speed
Tier 2 – focus on accuracy
We are open to combining technologies, best practices and patterns to find efficiencies
Photobucket is a mature organization and has the capital, scale, and resources to be the trusted partner for advertising
Proven 250,000 images/day by single moderator
delivering visual expression
Ad Placements:Album and Search
Album and Search Pages Leaderboard (728x90)
Shown at the top of each page for maximum exposure
Rich Media enabled
Max file size: 30k
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Album Page Medium Rectangle (300x250)
Most integrated placement, shown where users spend the most time
Rich Media enabled
Max file size: 30k
Search Page
Album Page
delivering visual expression
Ad Placements:Home Page Sponsorship and Logout
Logout Page Exit Ad Large Rectangle (425x600)
Shown on log out confirmation page
Best call of action opportunity
Larger size captures attention
Rich Media enabled
Max file size: 40k
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Homepage Sponsorship Leaderboard (728x90)
Ensure widest reach to 18-34 year old demographic
Rich Media enabled
Max file size: 30k
delivering visual expression
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