By muhammed usman

The similar theme of DIY aesthetic was carried on, on to my music video.

We did this by making the video look home-made. We did this to represent the value of DIY to follow such indie rock genre conventions as well also using inspiration from arctic monkey's video-r u mine.

Here we show the artist writing the song and planning of what the band will sing.

Represents the value of DIY. The artist can be seen making the lyrics himself . This adds a little uniqueness to the song as

nowadays artists use other artists and pay or seek help from them to create songs.

As you can see the artist gives the illusion of him recording himself using a camera and doing it all himself to reinforce the indie rock genre value of

DIY.

We created this synergy through out our products to help audiences and fan recognise the bands label- this is done to help audiences recognise as well as identify with the artists image and can easily tell that a product is associated with the band.