Lynx advert analysisBy George, Issaac, Viveke

The “Lynx effect”

• After quite a lot of controversial adverts Lynx even have a verified account on youtube called the lynx effect and the ideology that if you wear lynx the effect is that women will fall at your feet and follow you everywhere

Adverts

• The main adverts we looked at were “One is the loneliest number” which looks at the new upgraded lynx bottle and how the guy in the advert (not wearing lynx) has never been able to get the extremely attractive girl and that when he finally wears the product, she comes and is right next to him by his side and he doesn’t have to pursue her anymore. This shows that women will come to you if you smell nice giving all males the idea of getting the product so girls will swoon for them.

Adverts

• The other advert we looked at was lynx excite which displayed that when a man wears lynx, angels fall from the sky in search of the man wearing the product. Also to note is the fact that all the angels are extremely attractive showing that without wearing the product you aren’t as appealing to these attractive women