I nst agr am as A B us ines s

1.

The P l a t f or m Let ’s start with the basics…

Place your screenshot here

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“Phone’s Are No Longer Just For Making Calls”

Over 40 0 Mil l ion us er s

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Over 77% of Young Adults Check Their Phone EVERY 30 Minutes!

Teens Spend Nearly 9 Hours A Day Using Media!

Worth Over 1 Billion $ That’s a lot of money

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“

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CREATE photo

memories and

SHARING them with the WORLD

“ “There are always two people in every picture: the

photographer and the viewer.” – Ansel Adams

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A pict ur e is wor t h a t hous a nd wor ds

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The Pr ocess is EASY

Post Creat ive Content

Build A Following Get Paid

To Promote!

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How Can YOU Post Creative Content?

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Pick a Road and Follow it!

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iF you loVE Hiking… Post about Hiking!

Use HIGH QUALITY images!

Photo By Joe McLeod

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How Can YOU Build A Following?

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Keep Posts Consistent in COLOR and THEME

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usE #HasHtags as Posts witH at lEast onE HasHtag gain 12.6% moRE

EngagEmEnt

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Add Location As Posts With A

Location Receive 79% More Engagement

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How Can YOU get PAID To PROMOTE?

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Use Paid Media To YOUR Advantage!

Paid Media is anything that is paid for to drive traffic to owned media properties.

Examples: print ads, TV ads, display ads, paid search, Facebook advertising and Promoted

Tweets.

Find A Brand That Relates To Your Page Theme: Example Hiking…

Show them YOU are PERFECT to advertise THEIR product to YOUR following!

Any of these sites will connect you with brands looking to advertise: InstaBrand, Takumi, Snapfluence

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So START Creating

Wor ks Cit ed

✘Course Material: ✘KRASHINSKY, S. (2016). Shibboleth Authent icat ion Request . [ online] Mail, T. (2014). Four ways Canadians are consuming media different ly. [ online] The Globe and Mail. Available at : ht tp:/ /www.theglobeandmail.com/ report - on- business/ indust ry- news/market ing/ four-ways- canadians- are- consuming- media- different ly/art icle21949630/ [Accessed 20 Oct . 2016] . ✘KRASHINSKY, S. (2016). Shibboleth Authent icat ion Request . [ online] Theglobeandmail.com.proxy.queensu.ca. Available at : ht tp:/ /www.theglobeandmail.com.proxy.queensu.ca/ report - on- business/ indust ry-news/market ing/microsoft - study- looks- at- at tent ion- span- of- digitally- savvy-canadians/art icle24359527/ [Accessed 14 Oct . 2016] . ✘Bennet t , S. (2014). Paid, Owned and Earned Media: What ’s the Difference? [ INFOGRAPHIC] . [ online] Adweek.com. Available at : ht tp:/ /www.adweek.com/socialt imes/paid- owned- earned- media-meaning/502565 [Accessed 14 Oct . 2016

Wor k Cit ed ✘Stat ista. (2016). Instagram: act ive users 2016 | Stat ista. [ online] Available at : ht tps:/ /www.stat ista.com/stat ist ics/253577/number- of- monthly- act ive- instagram- users/ [Accessed 10 Oct . 2016] . ✘Ciaccia, C. (2016). Instagram now has more than 200,000 advert isers. [ online] TheSt reet . Available at : ht tps:/ /www.thest reet .com/story/13469175/1/ instagram- is- proving- to- be- well- worth- it s- 1- billion- price-tag.html [Accessed 10 Oct . 2016] . ✘PetaPixel. (2014). 50 Photography Quotes to Inspire You. [online] Available at : ht tp:/ / petapixel.com/2014/03/11/50- photography- quotes- inspire/ [Accessed 13 Oct . 2016] . ✘Brandwatch. (2016). 37 Interest ing Instagram Stats for 2016 - Brandwatch. [online] Available at : ht tps:/ /www.brandwatch.com/2016/05/37- instagram- stats- 2016/ [Accessed 15 Oct . 2016] . ✘Tsukayama, H. (2016). Teens spend nearly nine hours every day consuming media. [ online] Washington Post . Available at : ht tps:/ /www.washingtonpost .com/news/ the- switch/wp/2015/11/03/ teens- spend- nearly- nine-hours- every- day- consuming- media/ [Accessed 14 Oct . 2016] . ✘Rampen, J. (2015). How Instagram can make you rich - what your posts are worth. [ online] mirror. Available at : ht tp:/ /www.mirror.co.uk/money/ instagram- users- earn- thousands- single- 6810497 [Accessed 12 Oct . 2016] .

Wor k Cit ed ✘Photo’s: ✘<a href="ht tp:/ /www.freepik.com/ free- photos- vectors/business">Business photograph designed by Yanalya - Freepik.com</a> ✘<a href="ht tp:/ /www.freepik.com/ free- photos- vectors/money">Money vector designed by Freepik</a> ✘<a href="ht tp:/ /www.freepik.com/ free- photos- vectors/water">Water photograph designed by Molostock - Freepik.com</a> ✘<a href="ht tp:/ /www.freepik.com/ free- photos- vectors/vintage">Vintage photograph designed by Jcomp - Freepik.com</a> ✘<a href="ht tp:/ /www.freepik.com/ free- photos- vectors/background">Background photograph designed by Kstudio - Freepik.com</a> ✘<a href="ht tp:/ /www.freepik.com/ free- photos- vectors/background">Background photograph designed by D3images - Freepik.com</a> ✘<a href="ht tp:/ /www.freepik.com/ free- photos- vectors/background">Background photograph designed by Molostock - Freepik.com</a> ✘<a href="ht tp:/ /www.freepik.com/ free- photos- vectors/school">School photograph designed by Bedneyimages - Freepik.com</a> ✘<a href="ht tp:/ /www.freepik.com/ free- photos- vectors/people">People photograph designed by Pressfoto - Freepik.com</a>

Wor k Cit ed ✘Photo’s: ✘<a href="ht tp:/ /www.freepik.com/ free- photos- vectors/business">Business photograph designed by Bedneyimages - Freepik.com</a> ✘<a href="ht tp:/ /www.freepik.com/ free- photos- vectors/business">Business photograph designed by Pressfoto - Freepik.com</a> ✘<a href="ht tp:/ /www.freepik.com/ free- photos- vectors/coffee">Coffee photograph designed by Jcomp - Freepik.com</a> ✘<a href="ht tp:/ /www.freepik.com/ free- photos- vectors/people">People photograph designed by Daviles - Freepik.com</a> ✘<a href="ht tp:/ /www.freepik.com/ free- photos- vectors/people">People photograph designed by Pressfoto - Freepik.com</a> ✘<a href="ht tp:/ /www.freepik.com/ free- photos- vectors/background">Background photograph designed by Onlyyouqj - Freepik.com</a> ✘<a href="ht tp:/ /www.freepik.com/ free- photos- vectors/wood">Wood photograph designed by Creat iveart - Freepik.com</a> ✘<a href="ht tp:/ /www.freepik.com/ free- photos- vectors/business">Business photograph designed by Pressfoto - Freepik.com</a> ✘<a href="ht tp:/ /www.freepik.com/ free- photos- vectors/background">Background photograph designed by D3images - Freepik.com</a> ✘<a href="ht tp:/ /www.freepik.com/ free- photos- vectors/business">Business photograph designed by Kaboompics - Freepik.com</a>