How did your print productions use, develop or challenge conventions of

media language and genre?

The Photography used in my print productions were screen shots taken from my music video, I used these as I wanted to create a visual motif and style to my video. Taking other photos seemed unrelivant to my music video, I wanted my products to link together. The unbalance set up of the photos creates an edgy and slightly untidy feel to the photos, to me this is a convention relating to youth as stereotypically are presented to be rebellious and untidy. The selection of shots ( straight on, far way and from behind) clearly all make the drummer the focus to the audience this was to empathise the genre of the video was aimed to a to a younger generation.

The visual style and aesthic presented in my print productions creates a nostalgic, super 8, lost summers feel to it because of the polaroid shaped photos and the faded colour scheme used, I wanted the productions to link together and for this style andaesthic to a key focus and motif of the video. He faded blue and brown coloured background creates negative space around the photos, this convention forms a contempory and modern feel to the productions.

The chosen transparent slab serif font used portrays a child-like feel to the typeface this could symbolise the main characters adolescence, him growing up. The transparent effect creates a raw and organic feel to it, this relates to the super 8 nostalgic photo effect used as originally polaroid's were raw footage that could not be edited or changed.

What generic convention of your genre/ subculture and hybrid genre used? The inside cover for Wolf Alice’s album “ My love is cool” was an inspiration for me to use and incorporate Polaroid photos in my print production, this made a relevant link to the nostalgic, super 8 aesthetic that was featured in my video, acting as a motif for my products.

The use of the water coloured background develops the indie genre convention, as it creates an alternative, quirky and artistic feel to the prints, reinforcing this alternative different style from the mainstream. This concept also applies to the font/ typeface that I have used as it creates a unique, raw and organic feel to the prints.

The aesthetic of creating polaroid photos that include the drummer forms a motif which is presented throughout my music video. The drummer acts as motif who guides the narrative along, this concept relates to the demand of a record label which include the need for lots of close ups of the artist and the artists may develop motifs for the work ( Roland bathes). This style presented and drummer act as a motif as it present throughout my music video and then in my print productions as well. This idea of a visual concept being used and repeated through productions links to that fans are textual poachers ( Henry Jenkins) how they want to see more and more of something, the motifs that I have presented in my productions forms an element that poachers can feed from and take.