Salford City CollegeEccles Sixth Form CentreBTec Level 3Extended Diploma in Creative Media ProductionGames Design

HA2 – Unit 6 – Critical Approaches to Creative Media ProductsCreating Products for Specific Audiences

Addressing Audiences

1. In your groups analyse how the producers of the following games have constructed their products in terms of:

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Genre – Just dance falls into the genre of fitness/sport and family. Despite the obvious statement and information Ubisoft has given us on the game, we can see the game fits this genre by analysing it’s gameplay and the cover on the game. The cover is bright and colourful with 3 characters who have energetic poses. This suggests unity and that the game is for more than one person. The gameplay and trailers have even more than can be analysed for example the in game characters that the player dances along with. http://www.gametactics.com/wp-content/uploads/2013/12/Just-Dance-2014-DLC-THAT_POWER_ALT_1.jpgThe picture of gameplay shows us more than one person on the screen and on top we see grading like ‘’OK, GOOD and PERFECT’’ this is because in front of the motion sensing camera connected to the player’s console are many people. 6 people to be precise. Just Dance falls in a party genre/family genre because as we can see, more than one person can dance together and it’s a way for friends and family to have fun together.

https://www.youtube.com/watch?v=0HtS3gagTNoContent – The content of just dance is quite colourful, bright and in your face. It’s quite eye catching with all the bright vivid colors and the music. The cover of the game itself presents this quite well. For example the character in middle has a multi colour suit on with yellow shoes and the people beside him too have very odd and bright clothes on. The game does well at delivering the content that the developers intended on because clearly the gameplay and the looks of it are very hyper and bright to any one who plays or analyses it.

Construction – Construction of such a game is key because there are people who want to play it in groups and play it together and it is vital for everyone to understand what the game wants them to do next. It does so by creating a shallow, clear and large interface. The writing is bold and clear in bright colors and the instructions are very linear. This helps the game let all players understand what certain features mean and how to interact with the game properly to be able to enjoy it.

Narrative conventions – In a game like Just Dance, you wouldn’t expect a storyline. However this does not mean there aren’t any expectations at all because Just Dance has massive expectations both gameplay wise and new content wise. Firstly, from a game that goes in the PARTY/FAMILY genre you expect a

Common Codes – the ingredients and special features they have in common. View the game’s website, watch the trailers and look at any marketing material.

Just Dance The Last of US

2. In your groups, decide which specific audience the games are they designed for? Try to narrow the audience down in terms of audience profiling.

If you have any problems with researching any of the topics, don’t suffer in silence - ask for help.