1. Lauren Schneider FINAL PROJECT PROPOSAL:
WWW.LAURENSCHNEIDERPHOTOGRAPHY.COM
2. WEB PAGE IDEA THE PROJECT WILL FOCUS ON REDESIGNING MY
WEBSITE THE GOAL IS TO CREATE A MORE PROFESSIONAL, ORGANIZED, AND
USER FRIENDLY WEBSITE WHILE STILL MAINTAINING A HIGHLY VISUALLY
APPEALING WEBSITE, SINCE THE VISUAL COMPONENT IS THE MAJORITY OF MY
WORK I AM LOOKING TO SHOWCASE MY PHOTOGRAPHY SKILLS, WHILE ALSO
SHOWCASING WRITTEN PIECES I HAVE DONE, VIDEO, AND AUDIO
EDITING
3. The target audience would be potential employers. This is
complicated as the dream potential job would be working with NGOs
internationally. I do not, however, want to exclude the option for
non-NGO opportunities or simply opportunities based in the U.S.
perhaps less focused on human rights and development focused work
TARGET AUDIENCE
4. This will be the quickest most effective way to showcase my
work and the type of work I am capable of producing Potential
employers will want to assess whether my work is professional and
valuable to their company and there is no better way to showcase
this than through an online website that they can easily access
SIGNIFICANCE OF MY PROJECT
5. I have a unique set of skills to offer and even more so a
unique background in experience and travel that can set me apart
from other potential photographers to hire My images and work are
meant to be shown to as many people as possible as my goal always
in my work is to tell the stories of other people. The world is an
amazing and fascinating place full of varying cultures and ideas
and my hope is that through my work I am helping to share a select
handful of moments in the lives of various people WHY DOES THE WWW
NEED MY WEBSITE?
6. Home Bio/Rsum Contact Journalism Pieces Tear Sheets
Photography * Singles * Places * Animals * Portraits * Multimedia
(audio and video clips) * Projects: - Lower 9th Ward: 4 Years,
Still the Same New Orleans, LA - Upendo: Muranga, Kenya -
Homelessness: Austin, TX CONTENT
7. Photography * Projects (cont.) - American Youth Works:
Austin, TX - Dance: Austin, TX - Mpuela Water Well: Cabinda, Angola
- Blood Bank: Luanda, Angola - Baby Formula in the fight against
AIDS: Cabinda, Angola - Sickle Cell: Luanda, Angola - Mandarim
Health Clinic: Cabinda, Angola - Fight against Malaria: Angola -
Kuvata Agriculture Project: Cabinda, Angola - Fishermans Market:
Cabinda City, Angola - Fatima Barata, Entrepreneur: Cabinda City,
Angola CONTENT (CONT.)
8. Photography * Projects (cont.) - Cinfotec: Luanda, Angola -
Life in Lugazi: Lugazi, Uganda - Musana Workshop: Lugazi, Uganda -
Freds Metal Workshop: Lugazi, Uganda - Market Day for the Paper
Vendor: Kampala, Uganda - Cow Horn: Kampala, Uganda - Eves Home:
Lugazi, Uganda - New Canaan School: Lugazi, Uganda - Living Water
Health Outreach: Lugazi, Uganda - Ferguson Rally: Austin, TX - Heat
in Texas Prisons: Various Cities in Texas CONTENT (CONT.)
9. The most important component for my website should be my
photography work, specifically organized by project. It will help
to give the images context while not having to provide copious
amounts of text While looking at other photojournalism websites, I
noticed it is quite common to break down their photography work
into categories such as Portraits, Singles, Etc., while also
including their Projects separately. I also wanted to include a
bio/resume section for potential employers to get to know me,
include a contact page to make it easier for people to contact me,
a section to showcase my video/audio editing skills, and lastly I
want to include a section for the journalistic pieces I have
written CONTENT - EXPLANATION
10. On the home page I would like to have a few images rotating
through, so when you land on my website, you can immediately see
3-4 of my best images to help draw the viewer in to stay longer and
explore On the multimedia page I would like to have my sound slides
I have created available to be seen just by clicking play. I would
also like to have several single images each embedded with an audio
clip. The image will be a single image to represent the key person
speaking in the audio recording INTERACTIVE FEATURES
11. Facebook * Facebook is medium which can reach many people.
By sharing my new website with friends, it also has the potential
to reach friends of friends, either through the news feed or even
my friends re-posting the announcement to their news feed LinkedIn
* My new website is intended to reach out to potential future
employers, so LinkedIn would be a great way to reach a more
professional grouping of people rather than Facebook, which can
more often be friends Goal: 400 Sessions MARKETING
12. Hi! Excited to share my new website! I have some great new
work to showcase, I hope you enjoy! Date of Implementation: 4/23/15
FACEBOOK: PITCH
13. Its official, my new website is launched. Please check it
out! Date of Implementation: 4/23/15 LINKEDIN PITCH:
14. GOOGLE ANALYTICS: OVERVIEW
15. GOOGLE ANALYTICS: BY LOCATION (COUNTRY)
16. GOOGLE ANALYTICS: BY LOCATION (CITY)
17. GOOGLE ANALYTICS: ENGAGEMENT (SESSION DURATION)
18. GOOGLE ANALYTICS: ENGAGEMENT (PAGE DEPTH)
19. http://editor.wix.com/html/editor/web/renderer/edit/87ec68
07-2e54-467e-9307-b04deda14cc0?metaSiteId=6be0699d-
34df-41a3-a949-9096d4f8b58c&editorSessionId=C36541A7-
0BFE-4595-B8EB-E8630A4C91DE FINAL WEBSITE WITH MASTERS PROJECT
