Digipak Analysis-Blink 182

– Blink 182 are a dated pop-punk band, and this is there most recent release in 2011

– The front cover displays the album art for Neighbourhoods aswell as some basic information about the albums release date and record label, pop-punk bands are known to be chilled out and don’t like to be caught up as rich and famous, and to keep to this chilled style of the genre, the digipak advert is also kept chilled and not too in your face and with lots of legal information on it and useless text.

– The Album cover used on the digipak advert contains the name of the band, for promotion purposes, the label and band want to create a brand for them, to aid with marketing and advertisement of the music.

– Neighbourhoods has been chosen as a name to reflect how many small town poppunk bands came from the same neighbourhood and grew up together, often in suburban American areas

– One thing that is missing from this advert which many do have, is ratings, the promoter has chosen not include other businesses and individuals opinions on this, this could be a design choice or again the rating was axed from the advert because they don’t need a rating due to the chilled genre.

– The Blink 182 website is also used on the bottom of the advert, enables the people these adverts are reaching to buy or pre-order the album immediately.

– The Album cover advertised on this digipak advert, is a lot more serious and less colourful than previous blink albums all the way from Cheshire Cat(1994) to Blink 182(2003), this may show the band is growing up and their music is becoming more serious, this corresponds to the music, less jokey dumb songs are being released and their drunk, stupid, teenage antics are heard of much less.

– The typography is basic but with an outlandish spin, some leters seem manipulated and strange, this could mirror the band, who are phasing into ‘basic-ness’ but are trying so hard to keep their ‘outlandishness’ or childishness.