Describing Type

• Typeface/Font - A typeface is the name of the font like ‘Times New Roman’ and a font is a set that’s made up of something called a Glyph which has a specific typeface, size (6.2), boldness and if its in italic etc.

• Upper case/Capitals - Upper case characters are capital letter such as ‘DOG’ than ‘dog’ which is lower case.

• Lower Case - Lower case characters are smaller letter such as ‘small’ opposed to ‘SMALL’ which is upper case.

• Numerals - A word that expresses a number.

• Glyph - A hieroglyphic character. Other common Glyphs are things such as question marks, exclamation marks, symbols, Asterisk.

• Point size - Point size is a measure of a font size.

• Leading - Leading is the distance between lines of type

• Alignment styles - This is the way the type is aligned with something or if its central, left or right on a page.

• Kerning - This is adjusting the space between pieces of type.

• Tracking - This is the spacing between letters in a line or block of text.

• Dingbats – A Dingbat is a symbol that is also a font so each letter represents a symbol.