Communications plan for 2015 2016

Purple Door Communications




Ou

• Increase student usage of My Purple Door



• Increase awareness of Purple Door throughout campus


Ou


• Increase awareness of Purple Door throughout campus

• Ensure we can help every student get a form of career

enhancing activity


Our Goals:


Our Goals:

• My Purple Door Statistics


Our Goals:

• My Purple Door Statistics• Feedback, surveys and other


Our Goals:


• Social Media analysis


Our Goals:


• Social Media analysis• Anecdotal, informal,

qualitative information




Purple Door CommunicationsGeneral Focus


Leaflets for PT Fair – Knowledge of MPD – Raise Awareness of Purple Door

General Focus



Feedback wall – Social Media push – Posters/Flyers – Format for future events

General Focus




Across most of campus – Unified with other designs – Future: animations, videos, etc

General Focus





Magnets and Flyers in place for new students!Open to more ideas like this.

General Focus






Social Media Promotion – Plasmas – Direct interaction with students

General Focus






Social Media Promotion – Plasmas – Direct interaction with students Starts late Sept – major push with Social Media links – also posters, plasmas, live

General Focus


Major poster activity – Plasmas – Guildhall Big Screen – Social Media with employer focus as well

General FocusExtra Focus



Slightly lower key promotion – more targeted to schools – direct interaction – plasmas – small printed material. Booklet for VF to be completed by end of sept.




Throughout all events – photos – case studies - feedback quotes – news stories

General Focus


Extra Focus



Out of office, meeting students and staff – targeted knowledge to raise profile – use tablets to boost MPD take up – get ideas from student body

General Focus

Throughout all events – photos – case studies - feedback quotes – news stories


Extra Focus


Starting October, throughout winter term – direct marketing to interested students – link with business Social Media – Gig Guide poster style




Continue marketing push with Social Media links – also posters, plasmas, live





Work with Internal Comms to design – unify all marketing under Purple Door – speed up time taken for printing for events





Work with Internal Comms to design – unify all marketing under Purple Door – speed up time taken for printing for events

Great tool to boost uptake – on Moodle (Guy) – content for YouTube, website – celebrity factor to boost engagement



Slightly lower key promotion – more targeted to schools – direct interaction – plasmas – small printed material




Promotion will have been going on previous. During event, major interaction with attendees - Social Media – Case Studies – Video/Photo





Will have outward facing – Ramp up usage for all promotion in Nov – Should have useful info as well as encourage people to enter Purple Door





Will have outward facing – Ramp up usage for all promotion in Nov – Should have useful info as well as encourage people to enter Purple Door

16th-22nd – Large focus on startups – Social media, posters, live – “Whats the Big Idea” campaign start







General Focus

See how well this has worked – measure with MPD signups, footfall, mentions on social media – incorporate changes for 2016

Extra Focus



General Focus


Use Xmas Vacation to get into faculties – put up school targeted material – back up with programmed social media

Extra Focus



General Focus


Use Xmas Vacation to get into faculties – put up school targeted material – back up with programmed social media

Extra Focus

Work towards an interactive flowchart for use on site and in centre to identify student’s position and options.


Large project, ongoing. Aim to rejuvenate website with better layout of info, unified design and more interactivity. Jan – July 2016.





As part of above, we will have a greater focus on video content. See how previous has worked, where and what to target next.





As part of above, we will have a greater focus on video content. See how previous has worked, where and what to target next.


Live Events, out in faculties, backed up by comms team for promotion and support. Clarity about Maximiser, etc.

Purple Door CommunicationsGeneral FocusExtra Focus

Tie in to post Xmas resolution feeling. Get a focus on futures for students, poster/screen/social media campaign. Will run until March, but will morph…


…into Next Step! Same focus on futures for students, poster/screen/social media campaign but also live interactions.





Parallel enterprise project will aim to encourage students to come up with any idea. Stimulate discussions about enterprise. Key message is that Uni will not keep IP.




Parallel enterprise project will aim to encourage students to come up with any idea. Stimulate discussions about enterprise. Key message is that Uni will not keep IP. Before Easter break. Good time to bring faculty-specific career info to students. i.e., creative CVs for CCI (possibly in line with “Future You”) Could be actual sessions or dedicated handouts to a theme.



17th March – marketing will take place throughout 2016 in the run-up. During event, large focus on content library and interaction.



17th March – marketing will take place throughout 2016 in the run-up. During event, large focus on content library and interaction.

As exams are looming, promote Purple Door as a place to study, while reinforcing career options post-degree.



Name TBC. This will be focused on Summer PT Jobs, Graduate Options, Volunteer opportunities. Mostly social media with some print.




Evaluation of marketing in last 10 months. What has worked and why, produce report by June.




Evaluation of marketing in last 10 months. What has worked and why, produce report by June.

Marketing for these events will begin along same lines as earlier ones. Lots of opportunity for content!



Is the plan adaptable?


Is the plan adaptable?Very much so! This is a living plan and will definitely adjust as time goes on and different needs are identified.



Does it align with Purple Door and University of Portsmouth strategic plans?



Does it align with Purple Door and University of Portsmouth strategic plans?Yes, this has been designed with the express purpose of providing career-enhancing activities to every University of Portsmouth student. It should achieve this by aggressively marketing towards students who may not seek out Purple Door themselves.




Can I suggest changes to the plan to meet the needs of my department?




Can I suggest changes to the plan to meet the needs of my department?

Yes, I am happy to accept any suggestions as this is a “living” plan and will remain adaptable to various needs across the department.


Art & Photos

Communications plan for 2015 2016