The style of the poster ties in with the album and follows the conventions of a circus poster with the style of the writing and the fonts with lots of red used and stars being a feature.

The artist name is the biggest text on the poster and as Britney Spears is so famous animage of her isn’t need.

The exaggeration of her name means her fan base will instantly recognise it and buy it.

The link to the artists website is displayed which as a double promotion to boost traffic on the site as well as advertising the album.

Record label logo

The release date is on display which works as good promotion when featured because it creates a sense of anticipation.

The poster has the single which says it got to number one implying the singles from the album are successful and so will the album. People who liked the single might think they’ll like the rest of the album and buy it.