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Public Relations Publications?

Yes, I can talk about that!

Created by: Natalia C. DaiesNovember 28, 2009GSU PRCA 3339

PR Publication Facts

1.White Space …is just as important as any other

element in a document.

Why?1. It creates structure2. Provides a resting space for readers

PR Practitioners can segment publics by the following:

GenerationLife StagesSocial ClassEducationGenderNational Origin

2. Segmenting Publics

3. Typography: Fonts

4. If you don’t know anything else… you better know

CRAP.

5. Spot Color v. Process Color

6. Selecting Photographs

7. Logotypes

8. Balance, Prominence, Distribution…

9. Letterheads

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Strategic Publications

Note: The information provided in this PowerPoint presentation is in no particular order… unless you count that whole one thru ten thing.

That is all…