Typography (fonts)• Photoshop uses many fonts, aswell as most other programs,

but there are 4 main font types that are used• These different fonts are used depending on the context of the

piece of work that you are doing, for example script would be used when typing up a formal letter or to add a signature

No flicks or kicks at end of letters

Flicks or kicks at end of letters

Hand written style font

More of a playful font

Font Families• Different fonts can have ‘families’, which means that there are

different types of that font, e.g Bold, Italic, Regular.• There are a lot of fonts in photoshop that have font families,

for example Myriad

Serif• This font is known as ‘Roman’, which is unique because of the

short lines added at the end of a stroke in a letter, these short lines are there because of the way they were used to neaten the end of lines that were chiseled into stone

• Serif type fonts are usually seen in magazines, e-books and newspapers for example

• An example of this font is ‘Times New Roman’ and ‘Georgia’

Sans Serif• This font is known as ‘Gothic’, which is a variation to ‘Serif’

because it doesn’t have the flicks at the end of the letters. The word ‘Sans’ is French and means ‘without’, so therefore means without the flicks

• Serif type fonts are usually seen in computer screens and also in newspapers

• An example of this font is ‘Arial’ and ‘Verdana’

Decorative• This font is known as ‘Display’ and ‘Ornamental’, which is

unique due to its decorative style and use of ornaments• This font should only be used for decorative design and not for

body text• Decorative type fonts are usually seen Advertisements due to

its eye-catching and artistic designs• An example of this font is ‘Jokerman’ and ‘Party LET’

Script• This font is a handwritten style font due to its cursive style • The script font is used for diplomas and invitations due to its

elegance• An example of this font is ‘Zapfino’ and ‘Bradley Hand’• This font is based on letter forms from the 18th and 19th

century, which were used by George Shelley and George Bickham

Typography Book Covers

I'm with the brand• The way the text is created in this book cover is very unique as

it is using images of equipment, to then form the shape of different letters, which then make the word ‘im with the brand’. The typography on this book cover suggest that the book will be very complex and well written, hence the unique design. In the top right of the book cover there is a ‘device’ that is linked to all of the equipment, which therefore suggests that the storyline of the book all links together in one way or another. The two colors in the book cover contrast very well and this therefore allows the technique to work very well. Overall I like this book cover because it is unique the way the letters have been formed, they have not just been typed like all other book covers.

The Gettysburg Address• The text in this image is varied in size, this is done to add

emphasis to certain words that have more meaning than others. For example the larger text is seen first, which therefore means it has more meaning. The text has been placed in the image of a mans face, which represents how the main character in the book is a male, which therefore gives the audience a little sneak peak of part of the book. The colors used in the book cover are very bold and strong to create a formal feeling, the black sits nicely on the purple which is important because it makes the white text stand out on the two darker colors, this is because the text is a bright white color and the background colors are dark. I think this book cover is well made overall because of the colors used as they work well together and the way the text has been placed inside the image of the mans face.

The Great Fall• This book cover uses a sans serif font type, which represents

how the book is not a ‘fun’ book, it has a formal synopsis. The typography of this book is also used very well because even though it isn't very complicated, you still gave to work your mind to work out what the last word says, which could also represent how the book may have a complex story line. The colors in this book cover represent how the storyline of the book may be very suttle because the colors used are flat and not vibrant. The colors also suggest that the designer of the book cover is known for vintage style designs, as the colors depict a old themed book. Overall I am not keen on this book cover because I am not into the vintage styled themes, I like the modern type and bold colors like red and black.

Thrilling Cities• The book cover uses a sans serif style font as there are no flicks or

kicks at the end of the letters. The way the typography works in this image is the word ‘thrilling’ represents high rise buildings in a city, which links to the second word ‘cities’. This is effective because it is including the name of a book in the text, whilst being ambiguous and representing an image to the reader. The colors used in this advert are also very effective because the two dark colors contrast together very well, this is also important because the main color of each word are on a background of a different color, without this the two words would not be visible. The colors purple and black together create a very bold effect because It contrasts well. My opinion on this book cover is that I like it because of the bold colors used and the way the word ‘thrilling’ has been used to represent text and also to represent buildings.

Everything is illuminated • The text in this image is a decorative style font, which is also

scattered all over the screen, this is effective because it can be complicated and confusing to some people to be able to read the title of the book. This allows the audience to be able to understand the genre of the book, which could suggest a mystery styled synopsis. The varied text size is effective as well because it adds emphasize onto the larger text because the larger text is what the audience see first. The colors used in this book are very widely used as they create a bold mood about the book and allows the white text to stand out on the black background. I like this book cover a lot because of the decorative font used and also the colors, I think the colors work very well together.

The ‘s Vow• The font used in this book cover is a serif font as there are flicks on

the end of the letters. The typography in this book cover is very plain but effective because the second word has to be worked out by naming the animal shown. This is a way of making the book cover unique because this technique is not used very much and so therefore makes people remember the book cover. The typography is also well used in this book cover because there are only 2 actual words on the cover, this is good because it allows the audience to focus on the image as it is the largest thing on the book cover. This colors used in this book cover are very simple, also there are only 2 colors used, pink and black. This represents how the designer wanted to give a simple effect to the audience so that they can clearly understand the message. My opinion on this book cover is that I like it because it is very plain, but it is also very effective because of the single words used.

The Isobel journal• The font used in this book cover is a decorative font, I know

this because it has a sort of painted effect to the font as it is not in a straight line and also has different sized lines. The typography in this book cover is well used because the title of the book is in a larger font than the rest of the text, which allows the audience to see the title of the book first before anything else. The colors of this book cover are used very effectively to represent two different moods, the darker red at the bottom of the page represents a negative mood, then the blue is more of a positive feeling mood, both colors are split up by the color white. Overall I am not keen on this book cover because the colors are very flat and the image used doesn’t make the book cover effective to me.

ABCD……• The font used in this book cover is a decorative font, I know this

because of the individual letters used to type out the alphabet and not a word. The typography in this book cover is very effective because it is very rare that this technique is used, this is because not many other book covers only use letters to form the alphabet. The letters are also made of different shapes and colors, which is also effective because it makes each letter unique, so that the audience have many different things to look at on the book cover. This therefore suggests that this book is unique because of its storyline. The background color of this book cover is very plain, but lots of different colors have been used on the letters, which allows the letters to stand out and as I said before be unique. Overall I do not really like this book cover because to me it doesn't’t really make any sense on what it is trying to say.

To kill a mockinbird• The font used in this book cover is a decorative font, I know

this because the spikey edges are unique to that font and do not fit in with any other of the main categories of font. The typography in this book cover is very squashed, but then the image takes away that effect from the writing because it is spread out over a large area of the book cover. The colors used in this book cover are two contrasting colors because the black is very bold on the beige background, this is effective because it makes the text stand out more to the audience. I like this book cover because of the font style used, I think it fits in well with the images shown on the cover.

Of mice and men• The font used in this book cover is a sans serif font, I know this

because of the style of the font. The typography on this book cover is effective because the two words ‘mice’ and ‘men’ are two complete opposites, which gives the audience an idea of what the books synopsis is about. The two main words are also in a larger font, which therefore means the audience will see them two words first. The colors used in this book cover are effective because they give a painted color effect as the colors are darker in some areas and lighter in overs. In my opinion I am not too keen on this book cover because I don’t really like the painted effect, I prefer the bold text in book covers.