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2011 Project Book Designing MyTiana 1
The re-branding of Princess Tiana byRochelle Person, Full Sail University
The MyTiana campaign is intended for educational purposes only. All Princess Tiana names and likenesses belong to the Disney® Corporation and will not be used beyond intended purpose.
DESIGNING
Celebrate the Princess Within
Celebrate the Princess Within
2011 Project Book Designing MyTiana 66
The MyTiana campaign is intended for educational purposes only. All Princess Tiana names and likenesses belong to the Disney® Corporation and will not be used beyond intended purpose. -Rochelle Person, Full Sail University Design Student
DESIGNING
Celebrate the Princess Within
Celebrate the Princess Within
2011 Project Book Designing MyTiana 66
The MyTiana campaign is intended for educational purposes only. All Princess Tiana names and likenesses belong to the Disney® Corporation and will not be used beyond intended purpose. -Rochelle Person, Full Sail University Design Student
DESIGNING
Celebrate the Princess Within
Celebrate the Princess Within
3 Project Book Designing MyTiana 2011 2011 Project Book Designing MyTiana 4
1.0 RESEARCH
2.0 CREATIVE Development
3.0 STYLE Guide
4.0 Final DESIGNS
Message From The Designer...................................4
1.1 Client Brief............................................... 71.2 Research Paper........................................10 1.3 Communications Audit.........................12 1.4 Creative Brief..........................................14
2.1 Competitive Survey................................16 2.2 Design Research.....................................182.3 Mood boards...........................................202.4 Logo Development ..........................................24
Table of Contents
3.1 Logo Standards.......................................273.2 Color Palette ..........................................293.3 Typography ............................................333.4 Image Usage............................................35
3.1 Website....................................................393.2 Merchandise..........................................403.3 Print Design............................................443.4 Motion Graphic..........................................
7 Project Book Designing MyTiana 2011 2011 Project Book Designing MyTiana 8
Research
1.1 Client Brief1.2 Research Paper1.3 Communications Audit1.4 Creative Brief
1.0
15 Project Book Designing MyTiana 2011 2011 Project Book Designing MyTiana 16
Creative Brief The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with four business segments: media networks, parks and resorts, studio entertainment and consumer products. The focus of this campaign is centered around the re-branding of Disney’s Newest and first African American Princess ,“Tiana” from the animated film The Princess and the Frog. The goal of the project is to create an image for the character aside from the movie and present her as an empowerment figure for African-American little girls. The re-brand campaign includes a new logo for the princess, a website designed specifically to empower African American families as well as promote the Disney Princess Tiana park attractions, dolls, toys and other character products. The target market for this campaign is African-American girls age 3-8 and their mothers/caregivers in particular.
Creative Development 2.0
2.1 Logo Development2.2 Mood Boards2.3 Wire Frames 2.4 Storyboards
25 Project Book Designing MyTiana 2011 2011 Project Book Designing MyTiana 26
TypographyLogo Standards
Accent Palette
Primary Palette
Headline - One Fell SwoopUsed only with campaign sloganTagline - Bondoni s Svty Two OS ITC TTHeadings - Minion Pro
STYLE GUIDE
3.1 Logo Standards 3.2 Color Palette 3.3 Images 3.4 Typography
3.0
71 Project Book Designing MyTiana 2011 2011 Project Book Designing MyTiana 72
Research
1.1 Client Brief1.2 Research Paper1.3 Communications Audit1.4 Creative Brief
Research
1.1 Client Brief1.2 Research Paper1.3 Communications Audit1.4 Creative Brief
