Southwest Final Presentation

Southwest Student

Travel

From Education to Destination

Southwest LUV

Adopt-a-Pilot

But What’s Missing?...

STUDENTS!!

Advertisements:

For Mobile Device For Facebook

15% off student travelFrom Education to Destination

That’s just plane smart

Google Analytics

Content Analytics:

Which parts of the website are performing well

Social Analytics:

Measures the success of social media programs

Conversion Analytics:

How many customers the campaign is attracting

Mobile Analytics:

Measures the impact of mobile on the business and helps aid in app development and tracking

Advertising Analytics:

Learn how well your social, mobile, search and display ads are working

Southwest Student

Travel

Seeing the country and still having money for

books? Now that’s just plane smart.

Appendix

http://swamedia.com/releases/southwest-airlines-adopt-a-pilot-volunteer-program-takes-off-in-schools-nationwide-inspiring-more-than-412-000-students-since-program-s-inception

http://www.southwest.com/html/about-southwest/

http://finance.yahoo.com/q/is?s=LUV+Income+Statement&annual

http://www.jonloomer.com/2012/08/06/facebook-advertising-cost/

http://www.entrepreneur.com/advertising/index.html