Pecha Kucha Branding 2.0 Presentatie

destination branding 2.0 | nicolaas.pereboom@crossmint.com | ©2009

destinations: places to which one is going or is directed

we don’t trust advertising and marketing brochures anymore

a brand = what others think when they hear your name

delivering an unforgettable experience different from all other experiences

consistently the best destination brand world-wide

the advent of social media forces rethinking of brand strategies

branding 2.0 = two-way communication

your brand lives on the web now

the number one example of web 2.0 in travel

engaging in a conversation on the Web

web 2.0 is much more than technology, widgets or blogs

communities dominate brands

successful brand building with web 2.0

if a slogan doesn’t alienate somebody, it isn’t going to engage anybody 

what happens when you stick to a great tagline

inviting bloggers about your brand to your destination

holland.com 2.0: but only for the USA

commonly overused words in destination promotion

“Now you can get a taste of […] before you even arrive!

If you’re looking for a [1] young, lively city with a [2] vibrant nightlife, a [3] glimpse of an ancient

civilisation, a [4] cultural feast, a [5] musical odyssey, [6] stunning scenery, and a [7]

spectacular coastline - you’ve come to the right place!

[…] has all of this… [8] and more!

Take a look for yourself!”

ineffective branding is even more ineffective in web 2.0 and social media

effective branding is delivering to the promise in your brand message again and again