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What is the new travel behaviours, trends and digital travel numbers. Social media and mobile in travel industry.
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Online TravelNew Travellers
Numbers and Statistics
Kamil Mehmet ÖZKANwww.kamilmehmetozkan.com
Friday, July 27, 12
International tourism reach 1 billion arrivals
in 2012
Friday, July 27, 12
Us online travel revenues reach
162 billion $ in 2012
Friday, July 27, 12
% 87 of travellers use internet for travel
planning.
Friday, July 27, 12
• %62 of travellers research upcoming trip.
• %43 read reviews from other travellers.
• %31 watch travel video.
• %16 posted travel review
Friday, July 27, 12
Social Media Influnces Travellers
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%70 of travellers update Facebook status while on
vacation.
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• %52 of travallers have changed their original travel plans
• %33 change their hotel
• % 5 change their flight
• % 7 travel different countries.
Friday, July 27, 12
Social media activites
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• %76 post vacation photos to a social network.
• %55 liked Facebook specific to a vacation
• %46 post hotel related reviews
• %40 post restaurant reviews
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Mobile is important
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• %85 of leisure travellers use their smartphone while travelling
• %30 have use mobile apps to find hotel deals.
• %29 have use mobile apps to find flight deals.
Friday, July 27, 12
Thanks Funsherpa
Friday, July 27, 12
Kamil Mehmet ÖZKANwww.kamilmehmetozkan.com
Friday, July 27, 12
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