Heritage Hotels Advertising, Media, Publicity

Marketing – Advertising – Publicity Lunchtime Presentation By Maresa Thompson AKA Creative Cowgirl

Jenna Talackova Miss Universe Canada Pageant Contestant

The Old Media Environment

• Print • Broadcast • Outdoor

NEW MEDIA

Today’s Media Environment

Paid

Media

Self-Generated

Media

Earned

Media

Paid Media • Budget Dependent

• Requires Research

• ROI varies

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• Advertising

• Paid Listings

• Pay-Per-Click Ads

• Paid TV Programming

Pay-Per-Click Ads (PPC)

New Pay-Per-Click Results

Average 450% Increase in Conversions

(LSF 8 to 29, HELC 27 to 54)

April 2011 over April 2012

Travel Click Algorithmic Management

Self-Generated Media

• Time-intensive

• Some Costs

• Best Return

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• Social Media

• Collateral

• E-Mail Marketing

• Websites

Collateral

E-Mail Marketing with HMA

Flash Sales: LivingSocial SniqueAway Groupon Strategic Publicity

Seven Websites

Sweepstakes = 2,900 Entries Since November – All Websites

Mobile Websites

Coming Soon

www.NewMexicoTravelBlog.com

Earned Media • Always a Present

• Best Results

• Not always free or positive

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• Social Media Shares

• Reviews

• Media Publicity

Sharing is Caring

Reviews + Word of Mouth

Local – Regional - National

2011 700+ Articles

194,000,000+ IMPRESSIONS

IT TAKES A VILLAGE.

TEAMWORK