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HolidayIQ’s first-of-its-kindinitiative in Goa
Unleash the power of traveller opinion to create the smarter Indian traveller!
Thought behind the initiative
HolidayIQ wants to take traveller experience in Goa to another level by generating reviews about Hotels in Goa on HolidayIQ.
These reviews will help travellers with accurate information about destinations and will improve their travel experience
The concept
Installhiq!PADat hotels
1Generate Reviews
2
Reviews published on HIQ
Awards event
4
3
A custom made tablet
To generate reviews
More information about Goa hotels
Award function that felicitates key hotels
Assigning Guest Review Managers in each hotel
Remo’s anthem for Goa to the power of HolidayIQ
•Remo will compose ‘The hiq! song’
• Anthem of ‘Goa to the power of HolidayIQ’
Key elements of the campaign
1 Press conference
2 hiq!TEAM
3 Unveiling of ‘The hiq! Song’
4 hiq!PAD goes to pubs and shacks
5 Final awards event
Key elements of the campaign
1 Press conference
• Launch of “Goa to the Power of HolidayIQ”
• Unveiling of the hiq!PAD
Key elements of the campaign
2 hiq!TEAM
• hiq!TEAM install hiq!PADs at hotels
• Training of hotels on usage of hiq!PAD
Key elements of the campaign
3 Unveiling of ‘The hiq! Song’
• Event at Goa Marriot Hotel attended by key hoteliers of Goa.
•Remo unveils the ‘hiq!’ song by performing it live.
Key elements of the campaign
4 hiq!PAD goes to pubs and shacks
• Tourists can also share reviews of their hotel while they are at pubs and shacks of Goa.
Key elements of the campaign
5 Final Event awards
• Felicitating hotels of Goa basis the reviews received from hiq!PAD.
Expected outcomes
1,00,000 new Goa reviews
Reach out to travellers across the country
Building online reputation for hotels & Tourism Trade
Most reviews, better website
One destination, national reach
Tourism Benefit
Moving to a new tourism
GOA LEADS THE WAY!
India to the power of HolidayIQ
Getting a hiq!PAD
Julius Fernandes+91.98230.99600
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