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Gauteng Provincial Workshop, 19 October 2011 hosted by South African Tourism at Emperors Palace
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Challenge of better Engagement using eMarketing
Provincial Workshop: New eMarketing Trends
19/10/11
William Price
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1Wednesday 19 October 11For Provincial Workshop, Emperors Palace19Oct2011
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2Wednesday 19 October 11
The journey begins here
Business Goal:
2
2Wednesday 19 October 11
The journey begins here
Business Goal:
2
Compete Globally,Win Locally
2Wednesday 19 October 11
The journey begins here
Business Goal:
2
Compete Globally,Win Locally
Convince consumers to choose South Africa
2Wednesday 19 October 11
The journey begins here
Business Goal:
2
Compete Globally,Win Locally
Convince consumers to choose South AfricaGet more South Africans to travel more often
2Wednesday 19 October 11
The journey begins here
Business Goal:
2
Compete Globally,Win Locally
Convince consumers to choose South AfricaGet more South Africans to travel more often
Shift happens
2Wednesday 19 October 11
The journey begins here
Business Goal:
2
Compete Globally,Win Locally
Convince consumers to choose South AfricaGet more South Africans to travel more often
Shift happens
we need to be consumer centric in order to connect and engage in more meaningful ways for them, and for us as a Brand or DMO
2Wednesday 19 October 11
The journey begins here
Business Goal:
2
Compete Globally,Win Locally
Convince consumers to choose South AfricaGet more South Africans to travel more often
Shift happens
Convince consumers to choose South Africa
we need to be consumer centric in order to connect and engage in more meaningful ways for them, and for us as a Brand or DMO
2Wednesday 19 October 11
The journey begins here
Business Goal:
2
Compete Globally,Win Locally
Convince consumers to choose South AfricaGet more South Africans to travel more often
Shift happens
Convince consumers to choose South AfricaConvince consumers to choose South Africa
we need to be consumer centric in order to connect and engage in more meaningful ways for them, and for us as a Brand or DMO
2Wednesday 19 October 11
The journey begins here
3
3Wednesday 19 October 11
3
we need to inspire and inform, and use content to convince people to come to South Africa
3Wednesday 19 October 11
3
we need to inspire and inform, and use content to convince people to come to South Africa
the world has changed, and we need to change with it
3Wednesday 19 October 11
3
we need to inspire and inform, and use content to convince people to come to South Africa
the world has changed, and we need to change with it
we can’t just keep broadcasting our marketing message and hope to see them come
3Wednesday 19 October 11
3
we need to inspire and inform, and use content to convince people to come to South Africa
the world has changed, and we need to change with it
we can’t just keep broadcasting our marketing message and hope to see them come
just like the Internet has changed business, social media is changing travel - travel is social
3Wednesday 19 October 11
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4Wednesday 19 October 11
4
the data is there, it’s everywhere... it’s not a question of what we have access to, but rather what we will do with it?
4Wednesday 19 October 11
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the data is there, it’s everywhere... it’s not a question of what we have access to, but rather what we will do with it?
data on the Internet doubles every 11 hours
4Wednesday 19 October 11
4
the data is there, it’s everywhere... it’s not a question of what we have access to, but rather what we will do with it?
data on the Internet doubles every 11 hours
where are the always on, always connected consumers today?
4Wednesday 19 October 11
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the data is there, it’s everywhere... it’s not a question of what we have access to, but rather what we will do with it?
data on the Internet doubles every 11 hours
where are the always on, always connected consumers today?
4Wednesday 19 October 11
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5Wednesday 19 October 11
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6Wednesday 19 October 11socialnomics YouTube
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7Wednesday 19 October 11
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what can we learn from others in this space and how they are connecting and engaging better with their consumers and audiences?
7Wednesday 19 October 11
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what can we learn from others in this space and how they are connecting and engaging better with their consumers and audiences?
Visit BritainKLMLufthansaKnysna Tourism
7Wednesday 19 October 11
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8Wednesday 19 October 11
Travel is SocialThere’s a Social Media Revolution happening right now
Mobile is the new growth sector we cannot ignoreTechnology has to be an enabler to business
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8Wednesday 19 October 11
Travel is SocialThere’s a Social Media Revolution happening right now
Mobile is the new growth sector we cannot ignoreTechnology has to be an enabler to business
we cannot ignore it cause that’s where the consumers are
8
8Wednesday 19 October 11
Travel is SocialThere’s a Social Media Revolution happening right now
Mobile is the new growth sector we cannot ignoreTechnology has to be an enabler to business
we cannot ignore it cause that’s where the consumers are
thanks
8
8Wednesday 19 October 11
Travel is SocialThere’s a Social Media Revolution happening right now
Mobile is the new growth sector we cannot ignoreTechnology has to be an enabler to business
we cannot ignore it cause that’s where the consumers are
thanks
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social media should become our happy place
8Wednesday 19 October 11
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