15 Hotel Trends

A R O U N D U P O F W H A T T O E X P E C T F O R T H E N E X T F E W Y E A R S

15 HOTEL TRENDS

TREND #1: MINI-BAR GOES MINI-FRIDGE

• Hotels are switching to mini-fridges rather than continuing to fight (and lose money).

• Examples: Marriott, Hyatt, and Hilton

TREND #2: HOTEL PANTRIES REPLACE VENDING MACHINES

• Located in lobby areas, open 24x7.

• Payable at point of

sale or billable to the room.

• Stocking everything from frozen dinners, microwaveable popcorn, sodas, aspirin or travel size toiletries.

Above, photo by: Homewood suites San Diego Airport

Left, photo by: Homewood Suites by Hilton Fort Worth

TREND #3: DREAM BATHROOMS TAKE CENTER STAGE

• Hotels are allotting more space for baths.

• “More space” is often interpreted as “luxurious.”

• Making the space more useful to accommodate soaps, cosmetics, etc.

• Conveying luxury through upscale toiletries. Photo by: Top yelp.com, bottom oyster.com

TREND #4: HERE’S TO BOOKS!

• Rise of book clubs • Books give a “homey”

feeling.

Examples:• Country Inns and Suites• The Renaissance

Washington DC• Newport Regency Beach

Hyatt• Boston Marriott Long

WharfLobby library seating area of the Renaissance Washington DC Downtown Hotel. Photo by: Marriott.com

TREND #5: HIGH IMPACT TV EXPERIENCES

Just like with baths, people expect to have at least as good entertainment and technology as what they have at home – if not better – when they stay in a hotel.

Seura Vanishing TV photo by: Seura.com

TREND #6: THE WAY TO A TRAVELER’S HEART…

New food strategies• Hilton in Midtown

Manhattan eliminated room service, now offering Herb & Kitchen self service 24 hr restaurant.

• McKittrick Hotel – Gallow Green rooftop garden and bar gives a sense of place.

Photo by: mckittrickhotel.com

TREND #7: FASHION DESIGN FOR HOTELS

Examples:• Giorgio Armani –

opened the Armani Hotel in Milan

• Christian Lacroix - mobile art, uniforms, textiles for Sofitel So.

• Dian Von Furstenberg – high end suites for Claridge’s in London.

Photo by: milan.armanihotels.com

Famous fashion designers bring high style to the hotel market.

TREND #8: KEEP THE SWEAT SET

• Hotels are pumping up their workout facilities, offering personal trainers an even workout equipment in rooms.

Examples:• Hyatt Yoga Away• Omni Hotels Get Fit Kits• RunWestin

Kimpton Hotels offers in-room yoga mats for guests. Photo by: KimptonHotels.com

TREND #9: UNIQUE AND AUTHENTIC EXPERIENCES

“Personalization is the biggest trend in hospitality right now. Every service offering is an opportunity to have a very personal hotel experience – fluid spaces translate to being able to cater to custom requests.

TREND #10: LUXURY FEELING RATHER THAN HAVING

Luxury is now hinged on providing great service and convenience rather than emphasizing opulence of materials and finishes. Hotel furniture is now designed not only to look luxurious but feel luxurious and comfortable.“

TREND #11: HEALTH AND WELLNESS IN EVERY ROOM

Air purification, healthy energizing lighting and C-infused water in showers are just a few examples of how hotels are embracing wellness and applying it towards their interiors.“

TREND #12: TECHNOLOGY: A BIG PART OF EVERY ROOM

Example: Starwood keyless entry system.See the video at: https://www.spgpromos.com/keyless/

TREND #13: GOING GREEN

With the hospitality industry reducing their carbon footprint, you will see hotels implementing technologies like auto-light shut off, incorporating larger windows/ more natural light, green walls, e-faucets, locally grown foods and guest recycling bins.

Gorgeous “living green walls.” Photo by: ambius.com

TREND #14: LOBBIES: SEE AND BE SEEN

“Hotel lobbies are projected to become “see and be seen” socialization spaces, rather than just a place to wait.

This is particularly appealing to your younger demographic who may not want to be stuck in their rooms all day.

TREND #15: HOME SWEET HOTEL

Guests want at least as good – if not better – than what they have at home. This creates an opportunity for hyper segmentation.

Examples:• Mandarin Hotel -

$28,000/night suites• The Palace – Duplex

suites with hot tubs $27,000/night

The ultimate in luxury for a select group of discerning customers. The Oriental Suite at the Mandarin Oriental Hotel in New York. Photo by: mandarinoriental.com

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