You Know You Should Have a Mobile Recruiting Strategy, What Now?

You Know You Should Have a Mobile Recruiting Strategy, What Now?

ERE Webinar

October 30, 2013

Presenters

Jenny DeVaughn

Sr. Director, Employment Branding and Sourcing at ADP

http://www.linkedin.com/in/jennydevaughn

http://twitter.com/jennydevaughn

http://jobs.adp.com

Brett Underhill

Director, Recruiting Programs at Prudential Financial

http://www.linkedin.com/pub/brett-underhill/5/9a3/b03

http://twitter.com/brett92201

http://jobs.prudential.com

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Start with your Strategy

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Build a Business Case: Mobile Statistics

1 Billion job searches are done per month on a mobile device

At least 30% of Indeed job search traffic comes from mobile

Candidates are 50% more likely to apply for a job on the mobile site if they have viewed one of the videos

Source: mRecruitingcamp via Talent HQ

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Gain Buy-In and Support from Internal Stakeholders

Show competitive research based on your company’s industry, geography and talent acquisition goals

Gain executive sponsorship and get a seat at the table, include influential Communications, Legal, IT and Marketing leaders

Focus on pilots, options, project streams or phases to vent concerns and gain momentum

Build bridges now to share budgets and resources

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Optimize Platforms:Easy Apply vs. Mobile Apply

Optimize your career website instead of focusing on a native jobs app

Gather mobile statistics from your digital and social presence, including consumer/marketing behavior

Capture candidates information the first time they visit your career website

Use mobile apply tools if easy apply optimization of your career website isn’t an option at this time

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Prudential’s Story

o Easy access- optimized site

o “Snap shot” experience

o Videos- employee’s stories

o Engage and entice

Phase 1 October 2011

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Prudential’s Story

Phase 2 April 2012

o Jobs on the Goo Search o Shareo Remind

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Prudential’s Story

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Mobile Insightsm.jobs.prudential.com

2011 2012 2013* -

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

90,000 Est.

Mobile Site

Sit

e V

isit

s

Mobile Adoption Expected to Increase by 16% in 2013

Mobile site visits represented 11.7%, 9.7% & 10.5% of career site traffic in 2011, 2012 & 2013 10

Mobile Insightsm.jobs.prudential.com

iOS Platform Penetration Reaches a New Level

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iOS

Adoption by OS2012 2013*0 10,000 20,000 30,000 40,000 50,000

39360

16807

3400

36058

13879

2029

Type of Device

2012

2013

2012

2013

2012

2013

66% 69%

28% 27%

6% 4%Other

Android

Mobile Insightsm.jobs.prudential.com

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379 Applied

984 Emailed a Friend

49,115 Job

Views

58,186 Site

Visits

• 25,3762 job views

• 1% of mobile visits

apply for a job vs. 6% desktop visits.

• Cross pollination with social media properties

Easy Apply ToolMarriott

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Mobile Apply ToolMonster

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LinkedIn Confidential ©2013 All Rights Reserved15

Start the application

Apply with profile

Confirm contact

information

Send application

XYZ Co

Mountain View, CA

xyzCo XYZ Co

Mountain View, CA

xyzCo

Seamless Mobile Apply flowHundreds of thousands of applications already received

Mobile Text Apply ToolJobaline

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Mobile Marketing ToolQR Codes Scannable with a call to action leading to an optimized

site with something valuable like a video, giveaway, etc.

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Mobile Recruiting ToolLinkedIn Recruiter App

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Summary

Leverage resources for consumer outreach and mobile analytics

Start with a pilot or campaign for a high priority hiring need

Leverage vendor capabilities and share valuable data

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Stay in Touch

Jenny DeVaughn

Sr. Director, Employment Branding and Sourcing at ADP

http://www.linkedin.com/in/jennydevaughn

http://twitter.com/jennydevaughn

http://jobs.adp.com

Brett Underhill

Director, Recruiting Programs at Prudential Financial

http://www.linkedin.com/pub/brett-underhill/5/9a3/b03

http://twitter.com/brett92201

http://jobs.prudential.com

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