Workshop: Startup thinking for non profits

STARTUP THINKING FOR NON-PROFITSHow to accelerate saving the world.

!

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CC-BY holger@sozialhelden.de

WHAT’S IN IT FOR YOU

• Learn how to turn your idea into a social enterprise

• Get new ideas for funding your non-profit

• Exercise pitching your cause

INTRODUCTION ROUND

INTERACTION!

– Steve Blank

„A startup is an organization formed to search for a repeatable and scalable business model.“

STARTUP THINKING

• defined market

• clear offering

• business model

• scalable

LET’S START WITH THE NON-PROFIT PERSPECTIVE

YOUR GOAL:Make the World a Better Place

CC- BY-SA by Zoran Veselinovic https://www.flickr.com/photos/56492970@N07/

VALUE

VALUE PROPOSITION (XYZ)

• „We help X do Y doing Z“

VALUE PROPOSITION (CPS)

• Customer:

• Problem:

• Solution:

FORMULATE YOUR VALUE PROPOSITION

• „We help X do Y doing Z“ or „Customer: Problem: Solution:“

• Then read it to the whole groupINTERACTION!

HOW CAN I HAVE

SOCIAL IMPACT?It’s a lot of work and costly!

SOCIAL ENTERPRISE

by Ingrid Burkett, Knode

SOCIAL ENTERPRISES ARE TWO-SIDED

€€€ !

commerce

!!! !

impact

FORMULATE YOUR VALUE PROPOSITION FOR BOTH SIDES

€€€ !

commerce

!!! !

impact

INTERACTION!

ARE YOU SURE? — ASK THEM!

CC-BY-SA http://en.wikipedia.org/wiki/File:People_engaging_in_conversation.jpg

CC-BA-SA https://www.flickr.com/photos/rorycellan/

CC-BY https://www.flickr.com/photos/vasile23/

IT’S NOT SMALL TALK

YOU RUN EXPERIMENTS

Build

MeasureLearnMetrics

Experiments

New assumptions

Eric Ries: „The lean startup“

EXAMPLE

• Value Proposition: „Customer: School children from poor families in Germany. Problem: They eat too much junk food for lunch. Solution: A free educational game for Android phones to teach healthy eating.“

EXPERIMENT EXAMPLE• Hypotheses:

1. „80% of the pupils of ‚Rütli Schule‘ in Berlin-Neukölln don’t bring lunch from home.“

2. „The majority of these pupils have access to an Android device and have at least one game installed.“ …

• Experiment: Go to school and ask the pupils and teachers.

Build

MeasureLearnMetrics

Experiments

New assumptions

Eric Ries: „The lean startup“

„Majority has access to Android“

Most pupils have no smartphone or don’t install

android apps

facebook game instead?

FORMULATE YOUR EXPERIMENT

• Hypotheses: …

• Experiment: …

INTERACTION!

THIS WAS JUST THE START…

DEVELOP A WHOLE BUSINESS MODEL THAT WAY

BUSINESS MODEL CANVAS

BUSINESS MODEL CANVAS

BUSINESS MODEL CANVAS

WRAP UP

1. You wrote a value proposition for the commerce and impact side of your social enterprise

2. You formulated hypotheses and planned your first experiment

3. Homework: Fill out a Business Model Canvas :-)

ONE MORE THING

bit.ly/suthink

holger@sozialhelden.de