Working with the IBM Business Analytics Channel

© 2014 IBM Corporation

Business Analytics

© 2014 IBM Corporation

Business Analytics

Working with the IBM Business Analytics Channel

Mike Bolas: Partner Enablement Manager, Business Analytics

© 2014 IBM Corporation

Business Analytics

Agenda

Introductions History Lesson What is Business Analytics Working with the Channel

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Business Analytics

1969

PowerPlay &

Impromptu

1990

Cognos 8.1

Cognos 8.2

ReportNet

2009

Series 7

Adaytum Acquisition

Applix Acquisition

Frango Acquisition

Celequest Acquisition

2000

A Brief History of Cognos

1984

PowerHouse4GL

IBM Cognos 8.3

IBM Cognos 8.4

2008

1987

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Business Analytics

Autonomic Operations

Developer Productivity

Deep Compression

pureXML

pureScale

Pervasive Content

Stream Computing

Content Analytics

Advanced Case Management

Workload Optimized Systems

Social Analytics/Consumer Insight

2013

2005

Decision Management

IBM is investing in Business Analytics & Optimization

More than $14B in acquisitions since 2005

Over $6B in Systems level R&D

More than 10,000 technical professionals

More than 7,500 dedicated consultants

Largest math department in private industry

IBM Business Analytics will grow to approx

$16B by 2015 and contribute 20% of IBM’s growth

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Business Analytics

• Cognos Enterprise • Cognos Express • Cognos Insight

• SPSS Decision Management

• SPSS Catalyst• SPSS Modeler• SPSS Data Collection • Social Media Analytics • Analytic Answers

• Algorithmics • OpenPages

• Cognos Disclosure Management

• Cognos TM1 • Cognos Quota Management • Cognos Territory Management • Incentive Compensation

Management• Accelerate External Reporting

Performance• Blueprint

It’s all about Business Performance Management

Applies to ALL Industries

The IBM Business Analytics portfolio

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Business Analytics

Future viewof your business

Accurately Predict the Future(Fine tune your forecasts)

Casedata

Operationaldata

SocialMedia

Change policy,In-processdecision management

Predictivemodels

Operational efficiency analysis

Risk

Cost

Processing Time

Datamining

Businessrules

Textmining Statistics

Current/Future view of your business

Business Modeling(Usually plans, budgets, forecasts)

Planning / Budgeting

Consolidation

Reporting & analysis

Business modeling

TM1

Data Integration

CRMHR GL

SCM

IBM Business Analytics

• How are we doing? (Metrics, KPIs)• Why? (Analysis & query)• Monitor performance

(Dashboards & reports)

• Forecasting (Financial & Operational)• Scenario modeling (Future scenarios)• Costing (Financial & operational)

• Statistics (Why did this happen?)• Data mining (What is going

to happen?)• Integration (Financial &

operation forecasts)

Customer profitability

Supplier performance

Productivity

Strategic performance

Closed loop marketing

Product profitability

CRM

Inventory

Payroll

Sales

Gen Ledger

ProductionDataWarehouse

Historical view of your business

Business Intelligence Environment(Well established data warehouse)

Business Intelligence Predictive AnalyticsPerformance Management

© 2014 IBM Corporation

Business Analytics

8

How are we doing?

IT

SALES

MARKETING

CUSTOMERSERVICE

HR

OPERATIONS

PRODUCTDEVELOPMENT

FINANCE

How are we doing?

Why?

What should we be doing?

Actionable Insights to Answer Key Questions

© 2014 IBM Corporation

Business Analytics

IT

SALES

MARKETING

CUSTOMERSERVICE

HR

OPERATIONS

PRODUCTDEVELOPMENT

FINANCE

© 2014 IBM Corporation

Business Analytics

© 2014 IBM Corporation

Business Analytics Scorecards & Dashboards

Immediate Insights to Business Performance

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Business Analytics Scorecards & Dashboards Reports

Immediate Insights to Business Performance

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Business Analytics Scorecards & Dashboards Reports

Immediate Insights to Business Performance

Real-Time Monitoring

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Business Analytics

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Business Analytics

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Business Analytics Ad Hoc Query

Deeper Analysis of Trends & Patterns

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Business Analytics Ad Hoc Query

Deeper Analysis of Trends & Patterns

Trend & Statistical Analysis

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Business Analytics Ad Hoc Query

Deeper Analysis of Trends & Patterns

Trend & Statistical Analysis Social Media Analytics

© 2014 IBM Corporation

Business Analytics

© 2014 IBM Corporation

Business Analytics

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Business Analytics What If

Foresight to Plan & Allocate Resources

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Business Analytics What If

Foresight to Plan & Allocate Resources

Predictive Modeling

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Business Analytics What If

Foresight to Plan & Allocate Resources

Predictive Modeling Planning & Budgeting

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Business Analytics

IBM Business Analytics Client Advantage: Proven Platform

T R U S T E D I N F O R M A T I O N

Message Sources

Modern and Legacy Sources

Application Sources

OLAP Sources

Relational Sources

© 2014 IBM Corporation

Business Analytics

Working with the Channel

Partner First Program: - Technical skills program specifically targeted at enabling key focus partners in

new areas, with the specific intention of growing revenue OpenTEC:

- First-of-a-kind program to allow BP-provisioned PoTs to drive significant increase in Channel SW Sales opportunities

Project Cooper: - Best practice program to fast-track skills transfer to Business Partners

Techsales Partner support- Primary Techsales contact

Enablements- General and individual enablements for Business Partners

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Business Analytics

Partner First Program

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Business Analytics

What is OpenTEC

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Business Analytics

Project Cooper

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Business Analytics

Partner Enablement

Product Enablement- Active Reports Workshops- Dynamic Cubes Workshops

New Product Releases- IBM Sales Performance Management (Varicent) Business Partner Update- What's New in IBM TM1 10.2

Soft Skills- Demonstration Workshops

Pipeline Generation- Support at Customer Events

© 2014 IBM Corporation

Business Analytics

IBM PartnerWorld - http://www.ibm.com/partnerworld/

© 2014 IBM Corporation

Business Analytics

Questions/Comments

© 2014 IBM Corporation

Business Analytics

© 2014 IBM Corporation

Business Analytics