Why Twitter Matters

Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute

eMetrics | Washington, DC 2008 | Why Twitter Matters October 21, 2008

Why Twitter Matters

Laura Lee S. DooleyOnline Engagement StrategistWorld Resources Institute (www.wri.org)twitter.com/lauraleedooleylauralee@wri.org

Followers, Friends and Fans:Expanding Your Online Community

www.wri.org

delicious tags for World Resources Institute

twitter.com/worldresources

initial idea for twitter (stat.us)

twitter co-founders

twitter is a microblog

422%August 2007 – August 2008

twitter traffic

2.3 million unique U.S. visitors

Twitter Traffic Worldwide

February 2008

140 characters

The habit and skill of revising for brevity and clarity is one of the secrets to good writing.

- @mike_elgan

microblogging easier than blogging

. . . first alert and news source . . .

. . . platform for timely action . . .

REASON 1:Be part of the

conversation or be invisible

Don’t see the purpose

of twitter

Twitter isn’t the way we do business

Twitter is a time

waster

Twitter is too much fun, get back to work

Twitter is not our

audience

http://www.flickr.com/photos/jeannab/2546668884/excuses, excuses, excuses

your website

companies = agencies = organizations

building and tearing down walls online

Remember the information superhighway?

Welcome to twitter …

Peter Choambient awareness … and presence

Current Listening Posts

http://www.symposiumc6.com/images/bio/details/DIETZhansen_big.jpg

… organizing online conversations …

REASON 2:Build tangible

community and shape conversation

Post ratio - 1:12 (1=you, 12=them)

Followers: following, followers, mutual

manage 2 twitter accounts in 2 browsers

#emetricssearch.twitter.com

tweetbeep.com

twist.flaptor.com

twemes.com

www.tweetdeck.com

Some tools for listening

search.twitter.com

www.twellow.com

www.chrisfinke.com/twitslikeme

www.socialbrandindex.com

twitter.com

Some tools to find others

REASON 3:Measure

with purpose in mind

AUTHORITY: Followers, frequency, @replies

FOLLOWERS DATA• Twittername• Real name• Location• URL• Biosketch• Tweet Type• Follower/Mutual• Date Followed• Time Followed• Blog feed (listen)• Blog contact info

Some tools for measuring reach

tweetburner.com

www.lessfriends.com

www.twittercounter.com

www.twinfluence.com

Source: www.tweetburner.com

Some tools for measuring performance

www.xefer.com/twitter/

twitter.grader.com

REASON 4:Twitter is a

conversation

Integration with SMS (Texting)

0 2,000 4,000 6,000 8,000

Cell phonesubscriptions

end of 2008

ProjectedPopulation Jan

1, 2009

Millions

Be part of the conversation or be invisible

Build tangible community and shape conversation

Measure with purpose in mind

Twitter is a conversation

ENDNOTE:Failwhale

doesn’t mean failure

October 16, 2008Jack Dorsey to step into the role of Chairman and Evan

Williams to become CEO

delicious.com/lldoolj2/emetrics2008-S04

delicious.com/tag/twitter

Why Twitter Matters

Technology

Why Architecture Matters

Why Use Twitter?

Why software matters

Why mobile matters

Why Travel Matters

Why Twitter Matters

Why Christmas Matters

Twitter? What, why & how

Why Community Matters

Why service matters

Why Speed Matters

FOOD QUALITY and Why Food Quality Matters WHY IT MATTERS

Why Fidelity Matters

Why Leadership Matters

Why Twitter

Why Twitter Presentation

Fighting For Equitable Transportation: Why It Matters · 2019-12-18 · Fighting For Equitable Transportation: Why It Matters 215 Facebook.comsaferoutespartnership Twitter SafeRoutesNow

Why Use Twitter

Why Design Matters

Twitter - Social Matters HK 2014