Who Moved the Projector?

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A broad review of the Pro Audio Video industry from the perspective of the pro AV installer/integrator, from rAVe EUROPE

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www.ProAVbiz-Europe.com

by Bob SnyderEditor-in-Chief

Channel Media Europe Ltd.

Who Moved The Projector?

www.ProAVbiz-Europe.com

by Bob SnyderEditor-in-Chief

Channel Media Europe Ltd.

Who Moved The Projector?

WHO MOVED THE CHEESE?

WHO MOVED THE PROJECTOR? Slide 4

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IT’s TIME TO BREAK THE GLASS.

Where Does

Pro AV Go

Now?

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SILO by SILO, we’re going for a BROADER view...

The ProAV industry is made up of SILOs of Product Categories & Specializations.

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“Projection and Screens.”

2010 will be the Year of the Projector, according to PMA.

Worldwide front projector shipments will reach nearly 8 million in 2010, surging nearly 30% from 2009.

-- A new study from Pacific Media Associates (PMA)

www.ProAVbiz-Europe.comThe Centre of the Universe

www.ProAVbiz-Europe.comThe Centre of the Universe

One of Many Moons

Projection and Screens

Back in the 1980's, just making a projector that worked to blow-up video images on big screens was a feat by itself.

NEC, Christie, Sanyo and Digital Projection et al took bold steps to become more than just also-ran "projector manufacturers."

The Projector Shoot-Out ruled from 1992 to 1999 and now... Specs are dead.

What's the differentiator for integrators now? Service, Service, Service.

Gary calls it The Projection Differentiation Decade

The Projector Was the Heart of Pro AV

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Photo Above: Epson’s GAMING projector.

Projection and Screens

The Next Big Thing: mobile projection.

Projectiondesign’s FR12 Remote Light Source technology allows the projector bulb to be placed up to 30m (100ft) from the projector head

Trends in Projection

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Projection and Screens

Another Next Big Thing: Green

Another Next Big Thing: 3D, of course!

Trends in Projection

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26% of all projectors sold now have LAN functionality!

Projection and Screens

The short throw & ultra short throw category continues to gain traction, especially in the education segment.

The combined short throw category now represents 9% of total global market volume...and climbing.

Trends in Projection: Short Throw &

Ultra Short Throw

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Don’t Forget the Screens

Da-Lite and Joe Kane Productions are launching the new JKP Affinity 1.1 gain screen material.

Projecta’s Elpro Large with Easy to Install

Trends in Screens

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Projection and Screens

PROJECTORS

Commoditization wherever there is no innovation or specialization

Go green, go service, go niche…

SUMMARY OF FORCES at PLAY

SCREENS

Continual pressure from Displays

Time to proselytize

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www.ProAVbiz-Europe.com

“Displays and Mounts.”

One of the single most significant AV products was the discontinous innovation know as LCD.

The Love of DisplayLANG at ISE 2010

Displays and Mounts

InFocus enters the LCD with three new cost-effective LCDs for light commercial use, such as video conferencing, web meetings, demos, training, and presentations.

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The newest Wings Platinum 4.10 can operate up to 4 displays with one computer.

Power of TouchScreens

Turn an existing display into a high performance touch screen.

NextWindow's latest large-format touch screen, 2700 Series, is a lightweight overlay that you can install via adjustable straps.

Designed for screens from 30" to 82", the 2700 is for public-facing applications such as digital signage, mall directories and classrooms.

Displays and Mounts

Prysm is leveraging Silicon Valley technology to lower the power costs behind large format displays... Steve Scrose, VP and GM of Prysm

Taking aim at the current market

dominance of DLP in large venue

applications. Prysm releases their Laser Phosphor Display (LPD) rear-screen

projection technology.

www.ProAVbiz-Europe.com75% less power than LCD and DLP technology, says maker

“MicroTiles immediately renders that market, with its giant, multi-person, color-management horror problems, useless. MicroTiles are the ultimate "cube" solution, in our opinion, as they are portable, single-person installable and, because they are LED-lit, are calibrated to AUTOMATICALLY color-correct and light-uniformity by talking to each other. Yes, talking to each other.” GARY KAYYE, CTS

“The actual individual tiles are rear-screen, DLP projected, 16"W x 12"H (20" diagonally), 20" deep and weigh 20 pounds. That in itself is not impressive, unless you were or are in the projection CUBE business.”

Don’t Forget the Mounts

SANUSVOGEL’S

PREMIER

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“Digital Signage.”

The conjunction between IT and AV that throws off impressive innovation and brings VISUAL communication to the public.

Minicom: from KVM to DS

Bob’s Anti-”DOOH” Campaign

"Dooh!" is the catch phrase used by the fictional character Homer Simpson when Homer injures himself, realizes he has done something stupid, or when something bad is about to happen to him.

More importantly: DOOH is a vapid expression of what is not...Digital Out Of Home.

Here comes your footer Page 28

Digital Signage

"What was needed was a solution that encompassed everything...from inception to deployment. Some of that is hardware; some software. The crucial point is that it is an end-to-end solution, not a series of unknowns joined together.".

Mitsubishi‘s PlayOut

NEC (yes, the display manufacturer) announces a

universal advertising platform for digital signage called VUKUNET.

Why should you, the integrator, care? Simple -- this is a chance for you to make

recurring revenue, via advertising.

Digital Signage

3M Holographic

Poor Man’s Signage

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Digital Signage

Measurability

Consumers can use their mobile phones to read the QR codes...

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“Control and Integrator Solutions.”

Control makers take action to maintain proprietary sstems while opening up to new interfaces.

Control and Integrator Solutions

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Robert Noble, CTO at AMX, says, "We currently support the integration of most PCs, netbooks and tablets using browsers like Internet Explorer, Firefox and Apple Safari. AMX also supports smart devices like cell phones that utilize Android, Apple OS, Blackberry and Windows Mobile technologies; MP3 players and future connected devices that use web browsers and/or VNC applications."

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“Rich Media and Content Distribution.”

Rich Media and Content Distribution

Enterprise streaming media markets at $3.2 billion in 2008 will triple to $14.4 billion by 2014.

Digital Signage

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WHO MOVED THE PROJECTOR? Slide 34

Rich Media and Content Distribution

REACH’s ALL-in-ONE server

iStreamPlanet offers iPhone streaming delivered over the Akamai HD Network for part of your live event strategy.

The Nitty Gritty of Making Content Happen

HaiVision’s Makito™ Decoder, IP video appliance

supports H.264 at up to 1080p60 HD and the

delivery of video over IP.

WHO MOVED THE PROJECTOR? Slide 35

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“Presentation Products.”

Vaddio

Presentation Products

Nearly 750,000 boards sold worldwide in 2009 and now the market will surge again to 1 million sales in 2010, says Futuresource Consulting.

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Presentation Products

PLUS: Portable UPIC Wireless Interactive Panel

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www.ProAVbiz-Europe.com

“Conferencing.”

The battle is just beginning...

Conferencing: The Contenders

Radvision

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ooVoo

Huawei

VIDYO Lifesize

Conferencing: The Incumbents

CISCO + TANDBERG + FLIP

POLYCOM

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www.ProAVbiz-Europe.com

“Paging & Evacuation.”

It‘s all moving to “over-IP.“

Biamp’s Vocia

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“Video Security.”

As security needs increase and the world moves into a video era, the winner is Video Security.)

Bosch

Video Security

"We believe we currently live in the Dark Ages of computer video - computers are dependent on humans to tag videos in order to do anything interesting with them," Rob Haitani.

THE DARK AGES?

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Vitamin D accurately draws yellow boxes around people it spots and green boxes around other objects, like cars.

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“Pro Audio.”

The Mother of AV, still very important and still very fragmented.

Pro Audio: It’s All about IP Now

Meyer's JM-1P Arrayable

Loudspeaker

“Local area networks (LANs) and IP-based applications are transforming our lives both in the office and at home,” says Lars-Olof Janflod, International Sales Manager, Genelec .

Warwick Audio Technologies secures £1.5 million for its "Bend-it-Like Beckham" loudspeakers.

www.ProAVbiz-Europe.com

“Information Technology .”

“On the brink of the biggest transformation since PC knocked out the mainframe and mini...“

Otherwise known as “IT.”

iPAD FUSS MISSES THE POINT...

It’s About What He’s NOT Holding in His Hands...

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CLOUDS, FROM BOTH SIDES NOW...

GET YOUR HEAD

OUT OF THE

CLOUDS

The Power of Applications

IT

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WHO MOVED THE PROJECTOR?

The Control Room: An innovation born from the minds-eye of an integration firm in Southern California in the late 1980s. A manufacturer didn't invent this.

Digital Signage: NEC Display first coined the term in the mid-1990s,but the concept was born via a moderately successful AV integration firm in Florida.

Telepresence: Way before that term was ever used, an up-start AV integration firm from Chicago was taking existing VTC gear and making telepresence rooms that connected two sites together in life-sized proportions.

Pro AV integrators are actually always the ones who served as the catalysts to innovation.

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YOU DID!

DISTRIBUTOR & INSTALLER NEWS

DISTRIBUTOR ACTIONS…

Maverick (Tech Data) expands into 12 countries

AWE Europe launches KINETIK brand and expands into Europe

STELJES expands into Europe

PSCo opens in Dubai

INSTALLERS, TOO!

AVM’s Global Partner Network (26 members, $3bn in sales)

Circuit opens in Dubai.

The Need to Expand via GEO

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VIDEO’s BEST SALESPERSON

The Internet will be so transformed by video, Cisco contends, that it deserves a

new name: Medianet.

That new buzzword for the video-optimized internet of

2025.

Cisco projects video data will account for 90% of all traffic flowing across routers.

VIDEO3A.... Video Anywhere, Anytime, Any Place.

HTML5 , still in draft mode, looks to seamlessly bring video to any display - from small handheld’s to your 50” living room flat screen, all via the web.

A new InfoComm study projects audiovisual products and services will become a $91 billion global industry by 2012.

Contracts for service and maintenance of audiovisual systems are also increasing. The fastest growing services are programming, maintenance and training and other services.

THE FUTURE

THE BIG PICTURE

More Chinese makers

Big Makers Will Move from Specialization to Collision

From Discontinuous Innovation to Brand Extension

The Crunch Known as IT

Move to Managed Services

PREDICTIONS for 2011...

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www.ProAVbiz-Europe.com